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Tag Archives: Todd Smith

TODD SMITH — Local newsrooms can still flourish, compete in digital age

Since 2000, nearly half of newsroom jobs – more than 20,000 of them – have disappeared. Revenues have plummeted by almost $20 billion. Newspapers continue to be shuttered, and layoffs are a regular headline. In telling the story of the changing fortunes of the newspaper industry, the focus has been on large metro and national newspapers. Less attention is given ...

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TODD SMITH — Fake news hurts trust in media, especially social

Controversies over fake news have damaged trust in media in the United States and elsewhere, but the impact is far worse for social media and online-only outlets than it is for traditional print and TV outlets, a survey has found. The research and data company Kantar, in a survey of 8,000 people in the United States, Brazil, Britain and France, ...

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TODD SMITH — National Publicist Day a day for the ages

We celebrated National Publicist Day earlier this week – on Monday, Oct. 30 It honors the date in 1906 when the New York Times printed the very first press release written by Ivy Lee, considered by many to be “The Father of Modern PR.” The Pennsylvania Railroad was Lee’s client. On Oct. 28, 1906, 50 people tragically lost their lives ...

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TODD SMITH — Facebook fights fake news with publisher info buttons

Facebook has taken another step in fighting fake news – by showing Wikipedia entries about publishers and additional Related Articles to give more context about the links they see. It has begun testing a new “i” button on News Feed links that opens up an informational panel. “People have told us that they want more information about what they’re reading” ...

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TODD SMITH — 10 social media trends to consider for future

Social media platforms will continue their rapid disruption as a communications vehicle in the digital world – and a number of new tech advancements will continue to leverage these tools for audiences around the world. As the waves of social media surge, here are the top 10 future social media trends according to Entrepreneur. 1. Rise of augmented reality At ...

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TODD SMITH — How the public approaches facts and information

How does today’s audience engage with news, facts and information? Does the subject hook them? How much do they trust the sources? How eager are they to learn? What is competing for their attention? How much access do they have to the information in the first place? A new Pew Research Center survey explores these five broad dimensions of people’s ...

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TODD SMITH — Threat of fake news strengthens trust in traditional media

The rise in “fake news” has strengthened trust in traditional media, according to a recent survey of journalists worldwide. More than half of those surveyed (52 percent) find traditional media to be the most trusted news sources, followed by company websites and news releases (22 percent), according to the Ogilvy Media Influence’s annual global survey of 250-plus reporters and producers ...

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TODD SMITH — Solar eclipse outshined Super Bowl on social

Last week’s solar eclipse spurred more than 9 million tweets globally, along with 240 million interactions (posts, reactions, shares and comments) from more than 66 million Facebook users. Twitter showcased how the volume of conversation about the eclipse aligned with its path across the U.S. with an insightful interactive map. The Weather Channel’s Chasing Eclipse 2017 Twitter livestream reached 7.1 ...

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