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Tag Archives: Todd Smith

TODD SMITH — Leverage your content marketing strategy in 2017

Content marketing is a powerful marketing tool that can drive your branding success in the new year. It can establish your business as an authority on a topic, increases traffic to your website, helps your brand reach new customers and much more! If you intend on using content marketing in 2017, it is important to be aware the constantly evolving ...

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TODD SMITH — 2016 was a ‘surreal,’ ‘post-truth’ ‘xenophobia’ kind of year

It was a very “surreal” year “marked by the intense irrational reality of a dream,” or “unbelievable, fantastic.” “Surreal” was chosen as Merriam-Webster’s word of the year. The word joins Oxford’s “post-truth” and Dictionary.com’s “xenophobia” as the year’s top choices. “It just seems like one of those years,” said Peter Sokolowski, Merriam-Webster’s editor at large. The company tracks year-over-year growth ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.7 percent in price; in-store shoppers get the biggest bargains

Reflecting a steep decline in energy costs, lower inflation and slow-but-steady economic growth, the 2015 PNC Christmas Price Index® (PNC CPI) experienced its lowest growth rate in six years at 0.6 percent in the whimsical holiday economic analysis by PNC Wealth Management. According to the 32nd annual report – which measures the cost of the gifts in the holiday classic, ...

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TODD SMITH — New study shows how the press failed voters in the 2016 presidential election

A new report from Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy analyzes news coverage during the 2016 general election, and concludes that both Hillary Clinton and Donald Trump received coverage that was overwhelmingly negative in tone and extremely light on policy. The negativity was not unique to the 2016 election cycle but instead part of a ...

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TODD SMITH — Cyber Monday smashed online sales record

Cyber Monday, the final lap in the Thanksgiving holiday shopping relay, yielded $3.45 billion in sales, a new online record. On the day when retailers traditionally roll out a raft of digital deals, Adobe Digital Insights said shoppers spent 12.1 percent more than Cyber Monday 2015, and 2.6 percent more than Adobe initially predicted. “Cyber Monday was one for the history ...

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TODD SMITH — Social marketing tips to bring luster to your holiday branding

As the holiday season shifts into high gear, it’s important to consider social media as part of your holiday marketing mix. Facebook, in particular is a great platform for holiday branding. Social Media Examiner has developed 10 tips to leverage visibility and extend your reach during the holiday season. Here are the Top 5i 1. Create a Content Calendar With ...

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TODD SMITH — ‘Post-Truth’ is word of the year from Oxford Dictionary

Oxford Dictionaries kicked off “word of the year” season by anointing their pick on: post-truth. The word, selected by Oxford’s editors, does not need to be coined in the past year but it does have to capture the English-speaking public’s mood and preoccupations. And that makes this one an apt choice for countries like America and Britain, where people lived ...

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TODD SMITH — Media must overcome onslaught of fake news

The presidential election turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question – what fresh twist could our national election drama and its newly minted executive producer-in-chief, Donald J. Trump, possibly have in store for us now? No doubt about it, Campaign 2016 ...

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Avoid these common LinkedIn mistakes to build your personal brand

You’ve created a dynamic LinkedIn profile. You’ve updated your past jobs, triple-checked for typos, and uploaded a photo that’s a far better choice than the awkward selfie you used to have in its place. With your profile in good shape, it’s time to start building and strengthening your network with purpose. But before you get too excited and start connecting ...

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Deane | Smith, Gray PR partner to grow business

Deane | Smith, a leading public relations, marketing, advertising and branding agency based in Nashville, Tenn., and Gray Public Relations, based in Franklin, Tenn., have partnered to leverage their growing business and expand client service across the Southeast and throughout the nation. Under the agreement – a shared services affiliation – the two firms will have more than 30 employees ...

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