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Tag Archives: Todd Smith

TODD SMITH — It’s harder to separate news from opinion online

The line between news and opinion is increasingly becoming blurred online. News organizations aren’t doing enough to help readers understand the difference between news, analysis and opinion, according to a recent Duke Reporter’s Lab study that found only 40 percent of large news organizations provide labels about article types – and nearly all of those only label opinion columns. The ...

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TODD SMITH — Social media users vault past 3 billion

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous 3 billion mark. With he world population at 7.5 billion and counting, that’s quite a milestone. Here are top trends: » 3.8 billion Internet users – with a 51 percent penetration rate. ...

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TODD SMITH: Only 1 percent of videos go viral new study reveals

Only 1 percent of videos posted to Facebook actually end up going viral – but it probably helps if your video is square rather than horizontal or vertical, is engaging in ways beyond likes, and/or is geared toward Spanish speakers, an analysis by social video production company Wochit found. Wochit analyzed more than 5,000 social videos that were created by ...

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TODD SMITH: The state of local TV news continues to diminish

Local television news has shed audience over the past decade, including this past year in most timeslots according to a new Pew Research Center study. Even with these viewership losses, local TV news still garners more viewers on average than cable and network news programs. However, for election news in particular – a big part of last year’s news agenda ...

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TODD SMITH — Best headlines in a digital age

A well-written headline is worth its weight in audience-grabbing gold! That is especially true in our digital age. It is difficult to overstate the importance of headlines. A good headline can entice and engage your audience to click, read and share your content. In many cases headlines are the thing that is shared rather than the article. So you knew that. ...

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TODD SMITH — White House communications team affects PR profession perception

Members of the White House communications team are traditionally the most prominent public relations professionals in the world. As the most visible figures in American and global media, they are a key voice for advancing presidential policies and priorities that affect not only Americans, but also citizens around the world. Under the current administration, they are also affecting something else ...

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TODD SMITH — Brands benefit from trusted news source partnerships

Reuters called this past year “the year the media became the headline” in the release of its Tomorrow’s News 2017 report. The news publisher surveyed more than 1,700 Reuters.com users in April and May to discuss advertising, awareness and perception of other news websites. As the news cycle has developed, the study from Reuters has found that news consumers are ...

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TODD SMITH — Google, Apple, Microsoft, Amazon, Facebook most valuable brands

Technology giants Google, Apple, Microsoft, Amazon and Facebook have been named the Top 5 companies in the 2017 Brandz top 100 most valuable global brands ranking, carried out by WPP and Kantar Millward Brown. Now in its 12th year, the study combines measures of brand equity, based on interviews with more than 3 million consumers about thousands of global brands, ...

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TODD SMITH — New York Times launches new reader center

The New York Times has announced a reader center to capitalize on readers’ knowledge and experience, using their voices to make its journalism even better. Readers are among the newspaper’s strengths, helping it distinguish itself in a flooded marketplace. Here’s more about the new reader center from Cliff Levy, a deputy managing editor at The Times: “Our readers (and listeners ...

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