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Tag Archives: Todd Smith

THE SPIN CYCLE: Rise in mobile reading could benefit newpaper websites

The average amount of time spent reading newspapers fell more than 25 percent globally from 2010 to 2014 according to a new ZenithOptimedia report. The amount of time spent reading newspapers across the world averaged 16.3 minutes per reader a day last year, down 25.6 percent from the 21.9 minutes daily average in 2010. By 2017 the global average will ...

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TODD SMITH: Adweek ranks influence in marketing, media, tech

Adweek has rolled out its inaugural Power List, ranking the 100 most influential, innovative and effective leaders controlling media, marketing and technology. The publication considered the profiles and results of corporate titans, taking into account such criteria as the value of company assets, revenue and revenue growth, consumer reach and affinity, market performance, standing among rivals, number of employees, key ...

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TODD SMITH’S SPIN CYCLE: 5 ways to win with data-driven marketing

Cool Blue Hard Drive reflecting circuit board

Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value. In “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” the Direct Marketing ...

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THE SPIN CYCLE: Companies fail to deliver on their brand promise

A brand promise is the cementing of a company’s identity in the minds of its audiences. According to Gallup, companies are largely failing to make good on their agreements. Only half of the nearly 18 million customers Gallup surveyed strongly believe that the companies they do business with always deliver on what they promise. The other half, not so much. ...

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TODD SMITH’S SPIN CYCLE: Government needs good PR firm counsel

public relations

Government, whether federal, state or local, has many arms – so there’s many departments and areas of concern and a multitude of people and organizations to keep happy. Any help in the process is good, but specialized help from a PR firm can make or break any effort made by that governing entity. A good PR firm can also lend ...

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THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

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THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make better sense of the barrage ...

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TODD SMITH'S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew Research Center study, conducted in ...

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TODD SMITH'S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – and journalists alike – crazy! ...

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