Home » Tag Archives: Twitter

Tag Archives: Twitter

TODD SMITH — Media must overcome onslaught of fake news

The presidential election turned the United States into a country of information addicts who compulsively check the television, the smartphone and the good old-fashioned newspaper with a burning question – what fresh twist could our national election drama and its newly minted executive producer-in-chief, Donald J. Trump, possibly have in store for us now? No doubt about it, Campaign 2016 ...

Read More »

TODD SMITH — Longer news stories gain steam on mobile devices

As the news media continues to tap into an ever-mobile public – with the nearly roughly seven-in-10 American adults who own a smartphone – it is increasingly using methods to appeal to today’s plugged-in, digital reader. With both a smaller screen size and an audience more apt to be dipping in and out of news, many question what kind of ...

Read More »

US companies waver ahead of Fed meeting; tech stocks plunge

U.S. stocks are little changed Wednesday afternoon as investors wait for the Federal Reserve to conclude its April meeting. Technology companies are sliding following weak results from Apple and Twitter. Energy companies are rising with oil prices, and utility and telecommunications companies are moving higher as bond yields fall. KEEPING SCORE: The Dow Jones industrial average picked up 9 points, ...

Read More »

TODD SMITH — Use Twitter analytics to engage your audience

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

Read More »

TODD SMITH — Biggest brand, PR and reputation blunders in 2015

For all of us in the business of building brands, protecting reputations and turning crisis situations into positive press – 2015 was one for the books For brands, companies and the executives that represent them who thought they had a chance to escape the ire of the public with their hides in tact, social media made sure no one forgot ...

Read More »

THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top takeaways: 1. Facebook is just ...

Read More »