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Tag Archives: United

TODD SMITH — Which ads scored on the Olympic podium?


When the 2016 Olympics began, many TV advertisers were crossing their fingers that their strategy would pay off. Reaching an estimated 26.5 million total viewers in the U.S., they were hoping their ads scored Olympic gold with the right audiences. To answer the pay-off question, advertisers will predominantly look at three specific areas of performance, according to Google Analytics: 1. ...

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Airlines take flights — Decisions on adding and subtracting routes ‘the secret recipe of our industry’

In its 50 years of operation, Jackson-Medgar Wiley Evers International Airport, has seen flights and airlines come and go. Delta dropped its service to Memphis earlier this year and most recently Southwest Airlines said it is going to discontinue its Jackson-Baltimore service. “We anticipate a dropoff in passenger load as well,” said Rene Woodward, chief administrative officer of the Jackson ...

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