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Tag Archives: Victoria’s Secret

Todd Smith's Spin Cycle: The Branding of South by Southwest (SXSW)

South by Southwest — otherwise know by the cool, swank and uber successful acronym SXSW — has transformed into a branding powerhouse that meets in the hip Texas capitol of Austin each March. What began in 1987, and continued to grow in size every year as a more than weeklong series of film, interactive and music festivals, has evolved into ...

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STODDER: Blooming interest in Pinterest

Once belittled as an insubstantial electronic scrapbook with narrow appeal, the 2-year-old website Pinterest is maturing into a marketing monster. Visits to the site have increased more than 4,000 percent in less than a year, vaulting it to the No. 3 spot in social-media popularity behind only Facebook and Twitter. Some big-name retailers are taking not only notice, but also ...

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The mild winter: 2012’s economic powerhouse

What has had the biggest influence on business so far in 2012?  One strong contender was the mild winter. The recent weather was given some of the credit for improving the employment situation for January and February in a USA Today report, which said, “The nation’s mild winter has added thousands of jobs this year, boosting crucial businesses such as ...

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