GREENWOOD — Viking Range Corp. has had another round of layoffs, including some in management, in a move that took Greenwood officials and residents by surprise. The Greenwood Commonwealth reports that estimates for the latest layoffs ranged from 25 to 75. Attempts to reach representatives of The Middleby Corp., a Chicago-based company which bought Viking at the end of last ...
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Viking Range now manufacturer and distributor
GREENWOOD — A Viking Range Corp. official says the high-end kitchen appliance manufacturer has become its own distributor to create closer ties to its dealers. Bill Crump, director corporate and governmental affairs for Greenwood-based Viking, told a civic club this week that the manufacturer-to-dealer relationship is vital to the company. “We did not have a relationship with our dealers. The ...
Read More »State ad agencies tackle changing marketplace with innovative strategies
Recently when Viking Range Corp. was bought by a much larger company, Middleby Corp., marketing campaigns that had been handled by the Ramey Agency were suspended. That type of merger of a Mississippi-based company with a larger company based in another state is a long-established trend that can lead to loss of work for advertising agencies based in Mississippi. Chris ...
Read More »Former CEO Fred Carl told Viking employees in emails to expect few changes
Viking Range Corp. founder and former CEO Fred Carl Jr. broke the news of the company’s sale to Middleby Corp. to his employees in an email sent on the afternoon of New Year’s Eve. In the email, obtained by the Mississippi Business Journal, Carl says that Viking is in good hands, that the sale will help the kitchen appliance maker ...
Read More »New study touts Mississippi’s potential
The “creative economy” includes individuals such as artists, architects, chefs and professors, creative industries such as Peavey Electronics, Viking Range Corp., The Elvis Presley Birthplace and Ramey Agency and creative communities including Oxford, Clarksdale, Ocean Springs and Rolling Fork. The recent Mississippi Creative Economy study concludes that this segment represents approximately 61,000 jobs and just over three percent of the ...
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