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Is Entergy finally getting it?


After being taken to task for its dismal service to both business and residential power users, it appears that Entergy – at long last – might be getting it.

Last week, president Don Meiners conceded that service was not where it should be. Maybe the utility giant has finally realized that people don`t care about a warm and fuzzy bird on a powerline, dancing squirrels or picking the date to pay their electric bills. We want the lights to come on, the fridge to hum and our TVs to glow. And when the power does cut off, there had better be a good reason for it. We don`t want excuses; just get it back on.

Why can Mississippi consumers be so demanding of Entergy? Quite simply, they owe us. As a public utility, Entergy`s absolute priority is serving us. From catfish farmers to grocery stores and dentists` drills to street lights, Entergy has an obligation to keep the power flowing.

Instead, we have ridiculous and transparent attempts to build the Entergy brand name as deregulation looms.

If Entergy wants to get serious about “the power of people,” then it should drop the hokey ads and meaningless gimmicks. Once those ill-conceived projects are killed, the company needs to invest in more linemen and think about hiring customer service personnel that will actually talk to you.

Come to think of it though, all of that might be too much to ask. Maybe they can, in the least, keep the power on for all of those catfish ponds in the Delta.


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