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Jimmy's project inspires creative logo on a budget

When the cafeteria at Mississippi State Hospital (MSH) was renamed Jimmy`s in honor of a long-time supporter, the new logo designed in-house incorporated the architectural feel of the building where the cafeteria is housed. The designer also painted the logo on ceramic tiles that were installed prominently in the cafeteria, extending the theme throughout the facility. All logo design work cost less than $500.

Cashing in on “Jimmy`s Logo,” MSH scooped up the Best of Show Award, one of the two top PRisms given to the state`s public relations professionals, at the second annual PRism awards banquet last month. Sponsored by the Public Relations Association of Mississippi (PRAM), the event was held at the Edison Walthall Hotel in Jackson. The PRism awards honor and recognize outstanding work in the field of public relations by professionals within the state of Mississippi.

“Winning the Best in Show Award and several PRism Awards is a tribute to the hard work and dedication that the Mississippi State Hospital staff put into our projects,” said hospital public relations director Jarrod Ravencraft, president of the Central Mississippi chapter of PRAM. “It doesn`t matter the size of the project, we always give more than 100%.”

Singing River Electric Power Association took home the Judge`s Award for its community relations program celebrating the association`s 65th anniversary. Lorri Freeman, Singing River`s communications manager, and her staff researched the history of the electric cooperative by interviewing retirees, long-standing community leaders and researching newspaper archives. They produced an annual report featuring a time-line of the history of Singing River and including such items as some of the earliest billings and photos of some of the first members serviced by the association. The celebration culminated in Singing River`s annual meeting, where many of the historical items were displayed.

“The PRism Awards allow PRAM members to celebrate each other`s achievements while at the same time learning ways that we can better our individual organizations,” said Ravencraft. “Being a member of PRAM allows public relations professionals throughout Mississippi a chance to network and learn from each other.”

Sonya Edwards, APR, chairman of the 2004 PRism awards, said PRAM received 168 entries this year, a 10% increase in the number of entries over last year.

“The purpose of the awards program is to encourage and recognize excellence in the field of public relations in Mississippi,” she said. “Entrants must be a member in good standing of a PRAM chapter and must have been created (public relations material) in Mississippi and aired or published during 2003.”

Of the three levels of awards presented, the PRism is given to work deemed outstanding in its field, surpassing all other entries in that category. The Award of Excellence is given to work worthy of recognition and is surpassed only by the PRism Award. The Certificate of Achievement recognizes notable work in the field of public relations.

“Our panel of judges included public relations professionals in the Mobile, Ala., area,” said Edwards. “The judging criteria emphasizes not only quality of work, but also appropriate use of research and evaluation to determine the effectiveness of the entry.

“In today`s age of uncertainty and change, it is more and more important for public relations professionals to be able to quantify the success of their efforts through research. Entrants were asked to explain their research and planning, how a project was implemented, and evaluate the results.”

Terry Hinds Smith, APR, won the prestigious statewide award for professional achievement, an honor that has been given since the 1980s.

PRAM consists of approximately 400 public relations professionals from advertising and public relations agencies, corporations, non-profit organizations, government, education, industries and others, and serves as a forum for networking with public relations practitioners throughout the state and the region.

Contact MBJ contributing writer Lynne W. Jeter at mbj@thewritingdesk.com.


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