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Show My Game dedicated to amateur athletes and their exploits

Add this to the list of ideas that can hatch over dinner at a Mexican restaurant: www.showmygame.com.

Show My Game is a Clinton-based website whose concept was based around providing a sort of SportsCenter-type outlet for amateur athletes and lesser known athletes, says co-founder Nicholas Coughlin.

Coughlin and his business partner, Brian Cronin, were eating at a Mexican restaurant in October 2006 when the idea first struck them.

“We were talking about something else when Brian mentioned that he had a friend who had a picture-posting website,” Coughlin said. “We started going from there.”

Off the ground

After the two formulated their plan, they began checking to see if there was something similar already up and running on the Internet. Best they could tell, there was not, at least not one specifically for what they wanted to showcase. YouTube had all sorts of video — from Kobe Bryant jumping over a speeding Aston Martin to comedic actor Will Ferrell doing his spot-on imitation of the late Cubs broadcaster Harry Caray. There were too many websites to count that were devoted to professional sports.

“But there just was not a website that showcased amateurs playing their sports,” Coughlin said. “You know, there are millions of professional athletes at all the different levels in all the sports. But there are literally billions of amateur athletes. We figured we would give amateur athletes a place to showcase themselves. So we got going.”

It took 18 months from the initial idea over dinner to Show My Game’s “soft launch” April 1.

“We used the soft launch to work out the kinks until the official launch April 15,” Coughlin said. That date coincided with the Governor’s Cup baseball game between Mississippi State and Ole Miss. Coughlin and Cronin purchased the naming rights for this Governor’s Cup, and for the next three years.

It was the exposure at Trustmark Park, site of the Governor’s Cup, that ignited the site’s official blast-off.

“By April 16, we had 20,000 hits that day,” Coughlin said. “There have been days when (the number of hits) have dropped a bit, but it always comes back and makes up for it.

‘Just exploded’

“We’ve actually done a lot better than we expected. We’re anticipating growth, obviously. But it has really just exploded.”

On the afternoon of May 20, Show My Game listed 312 videos posted by users. They ranged from highlights of Mississippi State’s Liberty Bowl-champion 2007 team to the MSU-Ole Miss basketball game in Oxford this past February — and, seemingly, everything in between.

Coughlin says Show My Game’s long-range plans are to expand on the basic operation of the site — amateurs posting their sporting exploits, as long as they are legitimate.

“And not some fat guy on a tricycle,” Coughlin said, laughing. “We’ve been in contact with people as far away as Las Vegas, whether it’s naming rights or partnerships. We’ve also been working with private equity firms in Las Vegas and Salt Lake City (Utah) as far as taking our site to the next level.

“We’re just excited about what we’re doing. On the entrepreneur side, we’ve always wanted to start our own thing. We’ve gotten a lot of positive feedback. We would like to keep Show My Game in Mississippi. We’ve had hits as far as Portugal, so we’ve already gone international.”

Contact MBJ staff writer Clay Chandler at clay.chandler@ msbusiness.com .


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