Owner/President, Hallett Group, LLC
If Bridget Powell Hallett could have a dream job, it would be to somehow get paid to provide free public relations and marketing consulting to small business owners. That’s because she too is a small business owner. As the owner/president of Hallett Group of Flowood, she understands the challenges of owning and running a small business. She also owns Notesakes, a personalized stationery design and print business, and is president-elect of the Rankin County Chamber of Commerce and concerned about issues facing business owners.
“I can relate to companies who are budget conscious and need to market themselves through various avenues, but have little to no budget to do so,” she said. “I enjoy finding ways for these businesses to have an impact in the market through creative marketing strategies that are affordable to them.”
A graduate of Texas A&M University, Hallett held public relations and marketing positions in Texas and Mississippi before starting her own business in 2004. She served as communications director of the Dallas Police Association, special events coordinator for Daisytek International in Plano, Texas, and public relations director for the Rankin County School District in Brandon.
It was a professional turning point when she left the security of a well-paying job to fulfill her dream of owning her own company. “Being a career person with three small children allows me the flexibility to be there for my children but gives me a career that is my creative outlet,” she said. “I am blessed that in owning my own company I can be flexible with my hours if I have a sick child at home or school function to attend. My dedication and hard work ethic allow me to maintain a balance in ensuring everyone from family to clients are taken care of.”
Beth Henry Paxton, president of Staffers Inc., was referred to the Hallett Group in 2005. “Bridget exceeded my expectations time and time again,” she said. “She has always been very resourceful and full of innovative ideas. As a small business owner, having her on our team has been most beneficial.”
Hallett creatively supports each client’s business goals through effective communications. She assists them in communicating key messages to targeted audiences through brand development, public relations, marketing, graphic design, advertising and promotional products.
“I take an active role in expanding my clients’ businesses by identifying their key audiences,” she said. “I then use this information to formulate and implement their marketing message. My goal is to increase each client’s company revenue by creating a competitive advantage for them in the marketplace.”
Rankin County Chamber of Commerce executive director Gale Martin says Hallett is the type of person with whom all businesses want to be associated. “Bridget makes every effort possible to make sure the product she is selling is exactly what the consumer wants and needs,” she said. “She is not someone who makes you think you need a product, but works with you in determining if the product fits your goal in marketing.”
Hallett’s specialty is helping start-up companies get moving in their marketing efforts and helping small-to-medium size businesses improve their current efforts. “My employment history prior to forming the Hallett Group was mainly with non-profit companies who do not have abundant funding for the promotion of their organization, product or services” she said. “This poses the challenge of finding creative ways to get messages across to the public. In moving to the for-profit industry, I take the same concepts I used for non-profits. I am unique in that my goal is to provide them with as much marketing as possible, while using as little money as possible.”
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