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An economic development engine unto itself

Junior League’s Mistletoe Marketplace launches the holiday shopping season

For 30 years now the place to get in the holiday mood, and for purchasing gifts at a place where the proceeds help to make a positive difference with many charitable programs in the community, is the Junior League of Jackson’s Mistletoe Marketplace.



More than 156 merchants and artisans will be presenting their most imaginative items for gift giving at the three-day event held at the Mississippi Trade Mart. The Mistletoe Marketplace attracts nearly 35,000 visitors from near and far, and is the largest Junior League of Jackson fundraiser of the year.

This year the theme for the event that is considered the start of the holiday season is “Experience the Tradition.”

“I think that this event is so popular, in large part, because it is steeped in tradition,” said Mistletoe Marketplace 2010 promotions chair Amy Felder. “It invokes the start of the holiday season for hundreds of people throughout the South, who love to come and shop, dine and socialize year after year. This event is also very special because it’s not just about shopping and fun, but about giving back to the community, as the money raised at Mistletoe Marketplace funds the numerous community projects of the Junior League of Jackson.”

Jennifer Wellhausen, who was Mistletoe Marketplace 2009 promotions chair, said it has been exciting for the Junior League to see the event grow in success over its three-decade history.

“We raised more than $1 million in 2009, making it the most successful fundraising event in the history of the Junior League of Jackson,” Wellhausen said. “It is just a lovely tradition for the people of Jackson. We are hoping for the same turnout again this year.”


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