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Top 40: Rick Moore

The creative architect of Ridgeland film production and advertising agency Mad Genius says the inspiration for his life comes from none other than the late Walt Disney.

“His ability to dream, and get other people to dream with him, has always inspired me,” said Rick Moore. “I say that with all sincerity – Walt Disney was one of my dad’s role models and both of these men inspire me to this very day.”

Moore’s first foray into media production came at the tender age of 16, when he began directing news segments for Jackson’s ABC affiliate WAPT-TV. The next few years he spent working as a freelancer in the production business and collaborated with media giants MTV, ESPN and HBO.

Before he founded Mad Genius, Moore launched his first company, Sights & Sounds (later renamed Eyevox Film & Video) in 1997. Two years later, Mad Genius merged with Eyevox, offering soup-to-nuts creative advertising services.

Moore credits his 30-member Mad Genius team for whatever success he’s enjoyed over the years.

“I do not say I am the boss – my leadership team offers me valued counsel,” Moore said. “Between (Mad Genius president) Chip Sarver and the others, the day-to-day work of the agency is handled by a growing cadre of skilled professionals.”

The Mississippi College graduate cites PBS Children’s Series program “LOMAX, The Hound of Music” as his most glowing professional accomplishment to date.

“Mad Genius designed the logo and branding, and Eyevox produced the show,” he said. “In terms of both the local economy and the national perception of Mississippi, the production of Lomax was truly a team effort and some incredible work by a lot of people.”

An active board member of the Boys & Girls Clubs of Central Mississippi, the humble Moore offered his creative services on a pro bono basis to the organization to revamp its marketing efforts.

Boys & Girls Club chief executive Billy Redd says the gesture is typical of Moore’s generosity and his can-do spirit.

“Rick was not only passionate about this project, but he and his team is currently redoing our website,” he said. “Normally, this would have cost us nearly $50,000, but Rick believes in what we are doing here and he’s committed to making the community a better place for all.”

Community service begins with the individual, says Moore.


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