GREENWOOD — Viking Range Corporation has recently appointed a new managing director of international sales, Peter Birch, and announced the expansion of the company’s international distribution network.
Birch oversees all major appliance sales outside of the United States and Canada. A native of Coventry, England, Birch’s career includes senior sales and marketing positions in Brazil, Chile and New York with Pepsi Cola International, vice president Asia Pacific with Reebok International and executive vice president of Electrolux Asia-Pacific.
Viking has established distributors in 45 countries around the world. The Greenwood-based company has recently appointed new distributors in the United Kingdom and South Korea.
In the United Kingdom, D R Kitchen Appliances is a trading division of Bogod Group, Ltd., a 115-year-old family-owned company headquartered in London. With a long and successful history in the sewing machine industry, D R Kitchen Appliances expanded into the distribution of premium cooker hoods and most recently, high-end kitchen appliances.
Beginning in early November, LG Electronics Inc. will serve as the Viking distributor in South Korea. LG will distribute a limited line of Viking/LG Electronics premium and ultra-premium products. This product line will be distributed solely in South Korea.
BEFORE YOU GO…
… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.
If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.Click for more info