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Sheldon Laboratory knows Christmas cards

Christmas card from Sheldon Laboratories

Any businesses out there looking for a creative Christmas card idea might want to follow Sheldon Laboratory Systems’ lead. The Crystal Springs-based company sends one of the most effective yet simple cards I’ve ever seen.

Every year, Sheldon employees “commission” their children to craft Christmas-related artwork. The company then uses the artwork to design its card. The artwork is labeled with the child’s name and age and the name of the Sheldon employee to whom they belong.

The card has a printed message. It follows the usual pattern — “Happy Holidays!” and “peace” and “joy.” But, the original artwork makes the card so much warmer, so much more personal. Every year I feel like those kids, who I obviously do not know, have done something special for me. And, I guess they have.

The cards are absolutely delightful, and they cannot be that difficult or expensive to produce.

Why do businesses send Christmas cards? Obviously, one reason is to simply spread good cheer. But, come on, at least the underlying motive is marketing. The cards help establish and/or solidify relationships. In that sense, it is as important for a business to craft an effective Christmas card as it is an attractive advertisement.

Whatever Sheldon’s motivation, the company’s card provides plenty of both cheer and great PR.

So, to this year’s wonderful Sheldon artists — Briana, A’Kenziah, Jamerson, Nicholas, Hannah, Madison, Kendal, Bailey, Michal, Cayden, Gracie, Cayman, Jasmine, Wilneisha, Tyquan and Ainsley — their families and all the folks at Sheldon, thank you so much for brightening the season for me.


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About Wally Northway


  1. Wally…very nice post and thank you for writing it! We absolutely love designing this card and it is fun for our kids. We make a very big deal for the parents and grandparents who work here once we are done with the design. Each artist receives a prize and we make sure they know how much we appreciate them making this a very unique card!

    Again, thank you…warmest regards and a very Merry Christmas and prosperous new Year to you and your family!


  2. Our granddaughter is the artist for this year’s Christmas card. We are so proud of her and the creative and artistic talents that she has been blessed with. Her creative spirit is expressed in all that she does and says. She’s a joy to all of us.

  3. Excellent blog here! Also your web site a lot up very fast! What web host are you using? Can I am getting your affiliate hyperlink to your host? I want my web site loaded up as quickly as yours lol

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