Home » MBJ FEATURE » Williams Brothers General Store is something to count on

Williams Brothers General Store is something to count on

The Williams Brothers General Store that is 105 years old is one retailer with absolutely no fear of Walmart.

“My granddaddy was doing a big business here before Sam Walton was even born,” said Sid Williams, who owns the store with his Aunt Peggy Dees and her daughter, Jane Crosswhite. “The store has been here since 1907 in the same building. A lot of people have the idea that an old country store like this would just have a few folks sitting around playing checkers. We have 50 to 60 employees, and I think people are surprised at the quality of merchandise we have and that is priced competitively. When people walk in and look around, they see horse collars and smoked hams hanging from the ceiling. Older people often say, ‘I haven’t seen a store like this since I was just a little kid.’”

A lot of merchandise moves through the store. For example, the store sells about two tons of bacon a week. Crosswhite said some of its other most popular items include red rind Wisconsin hoop cheese, shoes, lots of cowboy boots, and tons of men’s blue denim overalls.

“But we also have some very nice designer clothes,” Crosswhite said. “We are diversified in the fact we have something for everyone. We sell children’s shoes, mule collars, a lot of hardware and fencing materials, tack, saddles, horse gear and feed for dogs, chicken and horses. We sell a little of everything.”

While the lines of merchandise they carry are modernized, the atmosphere is not. It still looks like it did back in 1939 when it was featured as a source of anything from “needles to horse collars” in National Geographic. Peggy Dees, at the time a little girl, was featured in one of the photos wearing overalls. At the particular time, one thing that got the attention of National Geographic was how much snuff they sold. Snuff is still sold, but isn’t nearly as popular as it used to be.

Customers are primarily tourists. Sometimes on Saturdays Crosswhite will look up and not know any customers in the store.

“I have a lot of out-of-town business,” she said. “This time of year the water park is open, and it does attract a lot of families. They come here for family-oriented activities. We have a lot of golfers. Women come to shop. We get a lot of repeat shoppers. They came a year ago and bought bacon, cheese and shoes. When they come back, they may buy the same things again. A lot of people who used to live here like to come to Williams Brothers when they return to visit.”

A lot of people stop by the store on the way to the famous Neshoba County Fair, “Mississippi’s Giant House Party,” which will be held this year from July 9-21.

“The Neshoba County Fair is a big deal,” Crosswhite said. “Some people only come to Mississippi once a year for the fair. They enjoy coming and we enjoy seeing them. We only see them once a year.”

The store was founded by the grandfather of Williams and Crosswhite, Amzie Williams, and his brother, Brown Williams, who became a highway commissioner for Mississippi. Many of the stores 60 employees have been with the store more than ten years. Five have been there 30 plus years.

“We have been fortunate we don’t really have a big turnover,” Crosswhite said.

The store located at 10360 County Road 375 is open 7 a.m. to 6 p.m. Monday through Saturday.

>>More on Williams Brothers

Name of Business: Williams Brothers General Store, Philadelphia

Date Founded: 1907

Owner(s): Sid Williams, his Aunt Peggy Dees and her daughter, Jane Crosswhite

Website: On Facebook

Coolest thing about business: “The building looks the same as when it was featured in a National Geographic magazine article in 1939.”


… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.

If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.

Click for more info

About Becky Gillette


  1. When will you have this years crop of vardaman sweet potatoes?

  2. Could you give me the total price of your 1” x 5’x 150′ ( rabbit enclosure) net wire fencing.. Is this fencing 48” tall with a 1 foot apron. Is this galvanized and what guage is it. Do you have it available in pvc coated. If so what price is it in the above dimensions.

    Vernon Smith
    Mendenhall, Ms.

  3. gloria Troxclair

    We always shop at your store when we vacation in Philadelphia. Love shopping for the SAS shoes & the denim shirts for my husband. Also love the grocery store. It brings you back in time.

Leave a Reply