Brad Fuller is a 2004 Mississippi State agribusiness graduate who left Washington to found YeHive, a start-up whose social media app and website launched last year. Blending features from several social media outlets, YeHive takes photos and videos from an event and deposits them in a central location.
Q — What is YeHive?
A — YeHive is an event-centered social media site that allows you to create events and share the experience with others. The event can be anything — a birthday party, wedding, concert or football game — the list goes on and on. Imagine having everyone at your child’s birthday party posting pictures, videos and comments to one central location. Your child’s grandmother that lives 800 miles away can experience the birthday party in real-time by logging into the event on YeHive to feel like she’s there.
Q — What separates it from other social media platforms?
A — YeHive is not built around the updates of an individual or short-form conversation; it is focused on the collective experience of what is happening around you. By grouping photos, videos, comments and documents around a particular event, it creates a total, real-time event experience that’s organized and unified in a way other social media platforms fail to address.
Q — How long have you been working on the concept?
A — I’ve been working on YeHive since brainstorming the idea in the early summer of 2012 with co-founder Gary Butler. Gary is the founder, chairman and chief executive officer of Camgian Microsystems Corporation.
Q — What’s the timetable for completing the last capital raise and launching the app?
A — We closed our first round of funding in October of 2012. We raised $300,000 in that round and are currently well on our way to completing our second round of funding, which has a target of $700,000. The apps and website have been launched, although we continue to make improvements daily.
Q — On what platforms will it be available?
A — YeHive is currently available on the web and is a mobile app for iPhones and Androids. We are currently working on an app for Windows Phones.
Q — Are there similar projects planned moving forward?
A — We are adding new features to further enhance the user experience. Most notable are a Windows Phone app, which will enable more people to participate in events through YeHive, and push notifications for all of the apps. Push notification allows users to be alerted when new content in a particular event is available.
Also, we will continue to adapt to what our users want in order to enhance YeHive’s core experience. There are some ways our users have utilized the app that we didn’t initially envision. For instance, we have encountered deployed soldiers who use YeHive as a running online scrapbook to keep up with family and friends back home.
More commonly, users have created password-protected YeHive events in order to form mini social networks of very specific groups, such as close friends. We initially designed password protection with personal events in mind—such as family gatherings—but users tell us they also use them to post daily content meant only for a handpicked group of friends or family.
We’re excited that YeHive’s core functionality has proven to be so useful and compelling to people that they come back to it again and again to put it to work in new ways.
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