JACKSON — This weekend, the U.S. Farm-Raised Catfish industry will launch a new television advertising campaign aimed at raising awareness among Southern catfish eaters.
The 30-second ad depicts a young soldier’s homecoming celebration, complete with a family gathering and a meal of fried catfish and sides.
“Family gatherings are at the core of our consumer’s hearts when it comes time to enjoy a meal of U.S. Farm-Raised Catfish,” said Roger Barlow, president of The Catfish Institute, the marketing arm of the U.S. Catfish industry. “This television spot allows us to keep catfish top-of-mind among our core consumers as we enter the holiday season.”
The advertisement will begin airing in targeted markets across the South tomorrow during local nightly news on key stations. In addition, the spot will run regionally during SEC football matchups on the ESPN family of networks, as well as on the new SEC Network.
The ad was produced and sponsored by The Catfish Institute.
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