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RIDING A TIDE: Bama fans lifting prices for Saturday’s Ole Miss game

college_football_moneyThe price on that ticket to the Ole Miss game this weekend getting out of your comfort zone? Blame it on ‘Bama and the eagerness of their fans to make the several hour drive to Oxford for Saturday’s showdown between No. 3 University of Alabama and No. 11 University of Mississippi, says Jesse Lawrence, CEO of TiqIQ.com, a ticket search engine that aggregates listing from hundreds of secondary sellers across the Internet.

Lawrence says the top ticket price he’s found for Saturday’s nationally televised game is $285, a price he says is the most ever for a game in Oxford and so far the most expensive ticket of six Top 25 matchups this weekend. TiqIQ.com lists “get in” at the gate ticket price of $167.

By contrast, the price on the secondary market for a ticket to the much-heralded Mississippi State-Texas A&M game in Starkville Saturday morning topped out at 92 Thursday afternoon. That price could rise as more seats are sold for the 11 a.m. start in Starkville. Sports radio talkers in Jackson said Wednesday attendance for MSU’s big game is suffering from the pre-noon kickoff time. Tickets were still available Wednesday, they said.

The $285 secondary market price for an Ole Miss-Alabama ticket is 130 percent above the season average of $123, according to Lawrence. “Alabama fans are jacking up the prices,” Lawrence said. Just like the financial markets, ticket prices run hot and cold depending on the performance of the principals. Ole Miss’ Oct. 18 Tennessee game in Oxford is selling on the secondary at $185 and the home game with Auburn Nov. 1 at $163.  Mississippi State’s Oct. 11 home game against Auburn carried a secondary market price of $154 Thursday afternoon.

The Egg Bowl with Mississippi State Nov. 29 in Oxford was at $149 Thursday afternoon.

Lawrence writes on Forbes.com Thursday that the second most expensive ticket, the  Stanford-Notre Dame game at Notre Dame Stadium, trailed the Oxford game’s secondary price by a wide margin at $233.

Lawrence’s  New York-based TiqIQ.com tracks prices of local online ticket brokers as well such secondary sellers as StubHub, Prime Sports, Razorgator, Tickets Now and Ticket Networks.



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