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Bouncing at HighHeaven: Trampoline Park takes in the crowds with Flowood opening

CircusTrix_3866By TED CARTER

Metro Jackson’s newest recreational attraction opened its doors Saturday to a steady crowd of visitors looking to do some non-stop bouncing.

“It was bonkers,” Ryan Spencer, manager of Flowood’s HighHeaven Trampoline Park, said of the turnout at the park by mid day Saturday.

Park owner CircusTrix put the word out on  Facebook and Instagram but otherwise made no media announcements. Word of mouth combined with the social media notice to get things bouncing on opening day, Spencer said.

HighHeaven occupies 22,000 square feet, which includes 12,000 square feet of trampolines, in a former gym and skating rink at 2280 Lakeland Drive.

In announcing the attraction last spring, CircusTrix promised a cutting-edge entertainment, fitness and sports facility “unlike anything that currently exists in Mississippi.”

In addition to lots of trampolines, HighHeaven includes a large open trampoline field, a trampoline dodgeball stadium, slacklines, dunk basketball hoops and Olympic Foam Pits with over 50,000 cubes of foam.

HighHeaven also has a Ninja Warrior Aerial Obstacle Course, the first of its kind in Mississippi.

The park hosts birthday parties, corporate events, dodgeball tournaments and trampoline aerobics.

Friday and Saturday evenings from 9 to midnight are “club nights” with admission limited to those 15 and older. This includes laser lighting and live DJ music. The club nights are aimed at HighHeAven’s target market of high school and college students, Spencer said.

Trampoline parks are the hottest amusement venue/extreme sports trend sweeping the nation. The United States has over 300 parks that generate $400 million annually.

Mornings from 9 to 10 are for children 6 years old and younger.

For birthdays, packages are available that offer a party room and hour of bounce time, Spencer, the manager, said. “We provide the setups.”

Entry by anyone under 18 requires a waiver signed by a parent or guardian. The waivers can be signed online at CircusTrix.com, according to Spencer.

Admission is free to adults who accompany children and do intend to take part in the activities. A mezzanine lounge with beverage vending machines is available to them.

An hour’s admission to the activity area for children 6 and under is $8; for those older than 6, an hour’s ticket is $12.

HighHeaven hired 30 attendants upon opening. “We are more than happy with the quality of kids we hired,” Spencer said.

Case Lawrence, CEO of CircusTrix, said in an interview last spring that trampoline parks are the hottest amusement/extreme sports trend in the nation. With more than two dozen facilIties in the United States and elsewhere, CitrusTrix is the largest developer and operator of trampoline parks in the world, the company says.

Metro Jackson is a good fit for the CircusTrix business model, Case said. “Jackson has strong demographics of youth and young adults, and has traditionally been underserved in the marketplace for extreme sports activities,” he added.


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About Ted Carter

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