By JACK WEATHERLY
At Home is open for business, after converting the 128,000-square-foot building at 6360 Ridgewood Court in Jackson that had been the home of Sam’s Club until August.
And as the name implies, its all about furnishing the home.
“We don’t sell frozen food or tires,” said Stacey Sullivan, spokeswoman for the Plano, Texas-based chain.
It will have an inventory of 50,000 “unique” items, ranging in style from bohemian to “library lux,” Sullivan said.
The uniqueness comes in variations on styles. There might be se-veral takes on, say, patio chairs, which will be the big empha-sis initially because it’s that time of year.
The chain has linked up with the hottest home-related medium, HGTV.
The network selected more than 300 products from At Home stores for HGTV’s Spring House 2016, according to At Home.
“HGTV Spring House 2016 was the perfect opportunity to showcase our new patio and garden assortment designed to appeal to a variety of styles and budgets,” said Jennifer Warren, chief marketing officer for At Home. “We encourage our shoppers to explore the Springhouse for inspiration from the HGTV designers and come see the house brought to life on product displays in our stores.”
Sullivan said that during the holiday season, “we will have an
artificial Christmas tree lot,” with 100 styles to choose from.
It is the third At Home in the state. The other two are in Gulf-port and Hattiesburg. Hours at the Jackson store are 9 a.m. till 10 p.m., Monday through Saturday, and 9 a.m till 9 p.m. on Sun-day.
Formerly Garden Ridge, At Home competes with Wal-Mart, Target, Home Depot and Lowe’s along with HomeGoods, Pier 1 Imports and Bed Bath and Beyond.
“We’re never going to be Crate & Barrel or Restoration Hardware, but we’ll have good, better and best at super prices,” Chief Exe-cutive Lee Bird said in an earlier interview.
Perhaps not, but the chain has big plans.
It has filed for an initial public stock offering and aims to be listed on the New York Stock Exchange under the ticker symbol HOME, according to The Wall Street Journal.
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