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Goff joins Auctioneers

Larry Goff

Larry Goff

Larry Goff has joined Jeff Martin Auctioneers, Inc., as Vice President of Operations and Sales.

Goff has spent the last 30 years working in multiple roles related to the retail and remarketing of construction equipment. Most recently, he served as Regional Sales Manager for one of North America’s largest Caterpillar dealerships. Prior to that, Goff worked for six years for IronPlanet and Cat Auction Services where he served as National Accounts Manager and Director of National Accounts. Goff will be involved in the strategic planning and execution of operations.

Goff is a native of West Virginia but has resided in Atlanta for the last 30 years. Larry enjoys running in his spare time and has a passion for vintage cars and motorcycles. Larry enjoys time with his wife, Irene Nicholas, and 2 children, Sarah and Jason when not enjoying his hobbies.


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