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MBJ Business Showcase — Enviro-Linen: This business is cleaning up



Like many other successful Mississippi entrepreneurs I’ve known through the years, Bert Rubinski, CEO of Enviro-Linen, as built, sold, and started a number of successful businesses. This is one thing that seems to characterize the successful entrepreneur….namely, a fundamental enthusiasm for starting and building new enterprises.

After growing up in Jackson and attending LSU, Bert became involved in the family business, which was focused on uniform rentals. Eventually, he engineered growth in the business to the point that there were upwards of 200 employees, and then sold the business to G & K Services.

Following the sale, he started another business focused on providing linen services to restaurants, casinos, and other clients. That business eventually grew to employ about 185 people, and, yes–that business was sold as well.

Fast-forward to now. Bert has now moved into another new business called Enviro-Linen, which is focused on cleaning up many different types of environments, notably hospitals and other health-care facilities, hotels, and more. The company manufactures a line of microfiber towels that it says will dramatically reduce the prevalence of bacteria in high-risk environments.

In addition, the company has a consumer line which is sold on Amazon, known as Laguna Blue.

“For us, it’s all about cleaning up,” Bert said in a recent discussion. “Many people don’t realize that bacteria can grow and spread in cotton products, especially after it’s been used a number of times. You see, cotton terry is what we call a ‘deteriorating product’ and it provides a good environment for the spread of bacteria. Our products at Enviro-Clean are aimed at stopping the spread of bacteria, and thus, helping to control the spread of infectious disease.”

He told me that in developing their products, the company has worked closely with a former scientist from the Communicable Disease Centers, it is optimistic that its products will go a long way toward solving some of the rampant spread of infections, especially in health care environments.

“This is a mission for us,” Bert said. “It’s all about improving the health and well-being of people of all ages, both in high-risk environments as well as in the home.”

Bert told me that lint is the “transportation system” for infectious disease and bacteria, and unfortunately, lint is a normal by-product of cotton terry products. As he sees it, lint spreads from normal use, is produced by the washing and drying process, and can easily spread through air ducts and other channels.

“It’s really a battle to clean up the dirtiest places,” he said.

The company is currently manufacturing some of its products in China, but is looking at starting a manufacturing facility in Mississippi that will provide jobs for Mississippians. Bert sees the potential as “nearly limitless,” because the demand in coming years will continue to grow with the spread of infectious diseases that are antibiotic-resistant.

“Our success is going to help a lot of people,” he said.

Bert Rubinsky is clearly a man who has a passion for what he does, and it’s hard not to see a strong and successful venture for Enviro-Linen

» Contact Mississippi Business Journal publisher Alan Turner at alan.turner@msbusiness.com or (601) 364-1021.


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