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A preliminary rendering of the Georgia Blue restaurant.

Baptist’s Madison property continues mixed-use expansion


The southeast quadrant at the intersection of Mississippi 463 and Highland Colony Parkway in Madison was originally envisioned as a second medical campus for Mississippi Baptist Health Systems.

But the 60-acre site bordered on the east by Interstate 55 has evolved into a mixed-use development – still with the possibility of a hospital being built there – according to a Baptist spokesman Michael Stevens.

“We still have 15 to 20 acres we’re holding maybe for a hospital . . . some time in the distant future,” Stevens said in an interview.

That green space has been where the C Spire Live! country-music concerts have been held for the past couple of years, said Stevens, executive director of Mississippi marketing and development for Baptist Memorial Healthcare, which was formed by a merger of Baptist Health Systems in Jackson and Baptist Memorial Healthcare in Memphis earlier this year.

“So it could be a medical campus with these commercial developments as a synergistic mixed-use type development.

“We’ve owned the property since about 2005,” Stevens said.

Initially, “we looked at this as a second medical campus, but as time has rolled on” it has developed as a mixed-use site, Stevens said

The Baptist office building was the first to be erected, that being in 2007.

The Madison Healthplex Performance Center, which opened in 2014, draws “upwards of 2,000 people a day” which is attractive to commercial developers, Stevens said. It is a joint venture between Baptist Memorial Healthcare and Mississippi Sports Medicine and Orthopaedic Center.

The next to join the lineup will be a 5,000-square-foot building to be built by C Spire and will include a Starbucks.

Others under construction are an 11,000-12,000-square-foot Georgia Blue restaurant and a 6,600-square-foot Primos restaurant.

C Spire will move on Main Street in Madison to the 463-I-55 site, where it will occupy 3,500 square feet, leaving the rest for Starbucks.

Gary Cress of The Cress Group is building the Primos restaurant, which will be the third under that name in metro Jackson, and Georgia Blue.

A 125-guest-room Marriott Courtyard is under construction, being built by the Kerioth Corp.

A lot north of the Walgreen’s will be the site of a branch of Hattiesburg-based First Bank, though probably not in the next year, Stevens said.


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