MATTHEW McLAUGHLIN: We are all content generators 

There is nothing new or novel about generating unique content as a complement to an organization’s overall marketing strategy.  In fact, as early as 1732, Benjamin Franklin began publishing Poor Richard’s Almanac as a means to promote his printing business.  In 1895, John Deere launched The Furrow, an agricultural magazine that is still published today. … Continue reading MATTHEW McLAUGHLIN: We are all content generators