Mississippi’s new lottery is seeking advertising to help sell the tickets.
The state’s Lottery Corp. said in a news release Tuesday that it’s looking for advertising and marketing companies to help build its brand, make advertisements and buy ad space. The deadline for companies to submit proposals is Aug. 22.
The corporation announced in June that it wants to start selling scratch-off tickets by Dec. 1. Sales of tickets for multistate games such as Powerball could begin in 2020, lottery President Tom Shaheen has said.
Mississippi had been one of six states without a lottery, and churches were longtime opponents of creating one. But as the state faced increasing problems with crumbling highways and bridges, lawmakers last year voted to start a lottery to generate money for transportation.
BEFORE YOU GO…
… we’d like to ask for your support. More people are reading the Mississippi Business Journal than ever before, but advertising revenues for all conventional media are falling fast. Unlike many, we do not use a pay wall, because we want to continue providing Mississippi’s most comprehensive business news each and every day. But that takes time, money and hard work. We do it because it is important to us … and equally important to you, if you value the flow of trustworthy news and information which have always kept America strong and free for more than 200 years.
If those who read our content will help fund it, we can continue to bring you the very best in news and information. Please consider joining us as a valued member, or if you prefer, make a one-time contribution.Click for more info