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Mad Genius expands to Mississippi Gulf Coast

Don Moore

Mad Genius is expanding to the Mississippi Gulf Coast to serve its growing roster of clients in the region, and has opened an office in Ocean Springs.

The agency has named veteran broadcast sales manager Don Moore senior vice president of business development to head-up the new office, which is located at 1019 Government Street, Suite D, in Ocean Springs..

Moore comes from a talented broadcast lineage, and launched his career in the television industry. He served for many years as production manager for WAPT (the Jackson, ABC affiliate), vice president of operations for WLOX Television on the Gulf Coast, and vice president for the former Love Communications (now Comcast Spotlight.) In 1993, Moore was named executive director of the Mississippi Resource Center, where he led economic development initiatives and forged business alliances that brought new business to the state (including Kohler in Hattiesburg, Wellman on the Gulf Coast, and Nissan’s Canton, Miss. plant).

In 1999, he returned to the television industry, and served in various roles at WLOX, including director of broadcast operations and general sales manager. He is an Emmy Award-winning TV director, and has served in this role for projects including B.B. King Live in Memphis, Tenn. and the Miss Mississippi Pageant.

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