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Author Archives: Jeffrey Gitomer

JEFFREY GITOMER — The science of the sale; the art of lunch

Let’s do lunch! Well, let’s do lunch the right way. Too often salespeople think that getting a lunch appointment is the victory, and don’t concentrate on building rapport and the relationship to ultimately make the sale. Big mistake. Even more often, companies and (cheap) managers will not reimburse salespeople for lunchtime meetings. Bigger mistake. But most often, when a company ...

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JEFFREY GITOMER — Your missing power: master mind

Perhaps the most powerful principle Napoleon Hill wrote about, and certainly the most enduring, is the 9th step toward riches: Power of the Master Mind. The idea of a Master Mind group was created, put forth, and expounded upon by Napoleon Hill in his two classic books, Think and Grow Rich, written in 1937, and “How to Sell Your Way ...

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JEFFREY GITOMER: How is your ability to make the sale?

“Jeffrey, what’s the BEST way to make a sale?” When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?” EASY ANSWER: The easiest way to make a sale is lower your price to a point that you make no profit. Not a good option. REAL ...

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