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TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

TODD SMITH: Brands ready for big wins in Super Bowl XLIX

The Super Bowl – the greatest game of the year – is set to kick off this Sunday. The Spin Cycle is not talking about the Deflategate New England Patriots vs. the Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be […] [...]

TODD SMITH’S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

by Published: January 16,2015

Tags: advertising, Business, Mississippi, NEWS, PR

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

TODD SMITH’S SPIN CYCLE: Annual Christmas Price Index details cost of ‘Twelve Days of Christmas’

by Published: December 18,2014

Tags: advertising, Business, column, Mississippi, NEWS, PR

With energy costs tumbling and inflation remaining calm, the annual Christmas Price Index® experienced a mild 1 percent boost in the 31st annual tongue-in-cheek economic analysis, according to PNC Wealth Management, which conducts the annual Christmas survey. Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the […] [...]

TODD SMITH’S SPIN CYCLE — Maximize your holiday PR with these tips for your list

by Published: December 12,2014

Tags: advertising, Business, Deane Smith & Partners, media, Mississippi, NEWS, PR

Every year, we distribute thousands of holiday season news releases. From gift guides and product launches, events and end-of-year wrap ups, there are many ways brands use news releases to successfully insert themselves into the holiday news cycle. After all, smart PR pros understand that news releases can directly impact end-of-year, holiday sales. To help […] [...]

Todd Smith’s Spin Cycle — The 20 most viral ads of 2014

We’ve hit December, and have shifted into high holiday gear. The end of the year is always a time of reflections of the past and aspirations of the future. It’s also a good time to contemplate the top PR, marketing, advertising and branding initiatives. One of the first out of the gate is the annual […] [...]

TODD SMITH’S SPIN CYCLE: Habits of highly successful marketing execs

by Published: December 4,2014

Tags: advertising, Business, column, Deane Smith & Partners, Mississippi, NEWS, PR

The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they understand how to harness data to […] [...]

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