Author Archive

THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make […] [...]

TODD SMITH’S SPIN CYCLE — Key takeaways from SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Between the panel sessions, keynotes, networking, barbecue, live music and parties there was no shortage of things […] [...]

TODD SMITH’S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew […] [...]

TODD SMITH’S SPIN CYCLE: 6 troublesome word pairs are bane of PR folks

by Published: March 6,2015

Tags: advertising, Business, Deane Smith & Partners, NEWS, PR, Todd Smith

Words are magic, and us PR practitioners ply our craft by building brands that make an impact through communication and strong writing. The Spin Cycle is always grabbing the publicity microphone and amplifying the importance of word choice. It’s the honey that makes brands golden. Here are the top word pairings that drive wordsmiths – […] [...]

TODD SMITH’S SPIN CYCLE: 5 reputation winners of Super Bowl XLIX

by Published: February 12,2015

Tags: advertising, Business, column, Mississippi, NEWS, PR, Todd Smith

The Super Bowl was a big hit for many big brands – and their ad spots. Comprehensive research from various sources (primarily TiVo, YouTube, USA Today’s Ad Meter, and Twitter polling via AdAge) indicate these five brands have received a positive boost from the work they did surrounding the big game: 1. Budweiser For whatever […] [...]

TODD SMITH: Brands ready for big wins in Super Bowl XLIX

The Super Bowl – the greatest game of the year – is set to kick off this Sunday. The Spin Cycle is not talking about the Deflategate New England Patriots vs. the Seattle Seahawks. Yes, it’s the biggest sports event of 2014, and everyone across the globe – including The Spin Cycle – will be […] [...]

TODD SMITH’S SPIN CYCLE: PR resolutions: 15 sayings to give up in 2015

by Published: January 16,2015

Tags: advertising, Business, Mississippi, NEWS, PR

As we launch into 2015 and embark on another year of public relations, marketing, advertising and branding, let’s take a look at the phrases that cluttered our media pitches last year. The Spin Cycle hopes this list gets shared by every PR department, agency and company serious about building their brand in the marketplace. Inspiration […] [...]

TODD SMITH’S SPIN CYCLE: The biggest #PRWinners of 2014

Welcome to 2015, and as we shift into high PR, marketing, advertising and branding gear, The Spin Cycle is continuing to churn on the peaks and valleys of our industry last year. Last week, we reflected on the epic PR fails of 2014. But there was plenty of positive PR to celebrate. So allow the […] [...]

TODD SMITH’S SPIN CYCLE: The 14 biggest #PRFails of 2014

As we launch a new year – and new beginnings in brand building in an evolving era of digital communications, The Spin Cycle is in a reflective mood, contemplating on the PR, marketing, advertising and branding initiatives in 2014. There were plenty of banner positive brand moments in the past year, but there were also […] [...]

TODD SMITH’S SPIN CYCLE: Top 10 toy brands that won holiday social media blitz

What holiday toys generated the best social media buzz during the holidays? To find out, Brand Chorus analyzed the biggest sellers from online retailers Amazon, Toys “R” Us and Target and the results are in on the 10 top brands that have official social pages. (Some popular items like Disney’s Frozen toys actually don’t have […] [...]

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