Posts Tagged ‘advertising’

JEFFREY GITOMER: “I can’t find the buyer anymore!” Here’s why…

Jeffrey, I have some sales situations I can’t get past, and maybe you can help. I’m an insurance agent. I read your stuff – OK, I’m a fan. I’ve been getting blown off or stalled from accounts and managers who don’t make the final decision. I’ve given people the presentation and they are definitely interested […] [...]

THE SPIN CYCLE — Key results from Pew’s social media survey

As Meerkat loses the spotlight to Periscope and everyone tries to remember what Ello was all about, we could use a bit of research for clarity on the current state of social media. The ever-reliable Pew Research Center did just that with its extensive study on The Digital Lives of Teenagers. Here are the top […] [...]

JOSH MABUS: Thank you for letting me know you’re old

Anniversary sales are the worst. They’re the vestigial tail of marketing — outdated and unnecessary. Somehow they haven’t gotten the evolutionary hint that they’re no longer needed. This tactic leads the pack in a host of outdated practices that only benefit the media outlets where the ads are placed. What would you do if a […] [...]

THE SPIN CYCLE: Twitter launches Curator search tool for media outlets

By TODD SMITH Twitter has launched Curator, its new product that lets media organizations, publishers, and broadcasters identify, filter and display tweets and Vine videos on any screen in real-time. The free service, which is something of a competitor to Storify, is designed to help those in the media industry and, soon, others too, make […] [...]

JOSH MABUS: Share and share alike

When you hear the term “sharing economy,” you might think socialist plot, or more likely, you might not know what I’m talking about. Through my unique form of amateur polling (talking to everyone I meet), I’ve determined that Mississippians might not know a whole lot about the sharing economy. At its most basic, the sharing […] [...]

JEFFREY GITOMER: Sell like you did as a kid: 100 percent closing ratio

Think back to your selling ability when you were a kid. That statement no doubt brought a big smile to your face. The toy you wanted. The place you wanted to go. The candy bar you wanted in the checkout aisle of the grocery store. The TV show you wanted to watch. The movie you […] [...]

JEFFREY GITOMER: Don’t just drink the water, eat it!

by Published: March 19,2015

Tags: advertising, Business, Jeffrey Gitomer, Mississippi, NEWS, PR

Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!” Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will […] [...]

TODD SMITH’S SPIN CYCLE — Local news still drives audience in a digital age

Whether in a tech-savvy metropolis or a city where the town square is still the communication hub, local news matters deeply to the lives of residents. Across three disparate metro areas in the U.S., nearly nine-in-ten residents follow local news closely – and about half do so very closely, according to a new, in-depth Pew […] [...]

JEFFREY GITOMER: Face-to-face networking is still the key to connections

How important is face-to-face networking to sales, relationships, career, and success? I asked my commercial insurance agent, John Cantrell, to give me a synopsis of his networking strategies. John has been a friend, client, and vendor for the past 22 years. Here are two important facts about John: 1. His insurance business has exploded with […] [...]

JOSH MABUS: Make it in Mississippi

Mississippi has a storied history when it comes to making something new, creative and world renowned. I’m always talking about how innovative Mississippians are, especially when traveling out of state. I think there is just something in the water here. Or maybe like William Faulkner said, it’s because, “to understand the world you must first […] [...]

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