Posts Tagged ‘public relations’

TODD SMITH’S SPIN CYCLE: Turn your content, data into compelling news

One of the best PR tools in today’s fast-paced, 24-7 news cycle world is including numbers in your media pitch to attract journalist attention. Case in point: over the holidays, New York Post business reporter John Crudele published an article sarcastically “gifting” coverage to a select handful of PR peeps whose pitches had originally gone […] [...]

JEFFREY GITOMER: More BIG Questions and BIGGER Answers

Here are a few more sales, business, and life answers that can help you make more sales TODAY, and help you build a personal brand and reputation FOREVER. 1. Jeffrey, what do you do EVERY DAY to build attraction and brand? What do you do to create consistency in your daily business habits? And I […] [...]

JOSH MABUS — Mississippi’s Healthcare: Not a quality problem, a marketing problem

by Published: January 29,2015

Tags: advertising, Business, healthcare, Mississippi, NEWS, public relations

An integral part of the Mississippi Economic Council’s Blueprint Mississippi initiative is utilizing healthcare as an economic development driver for our state. During a recent Healthcare Huddle, an awareness-building tour, Governor Phil Bryant recently shared a fact that floored the audience: Mississippi is one of the best places in the United States for doctors to […] [...]

JOSH MABUS: Truth, well told — Honesty in Mississippi tourism is key

Tourism may be a relative newcomer to the usual suspects of economic development, but it is a lucrative driver for our state. Mississippi’s cultural heritage, while not as sexy as a professional football team or as easy to sell as Disney World, is our ultimate renewable resource. Cities large and small, from the coast to […] [...]

TODD SMITH’S SPIN CYCLE: Top 5 social media campaigns of 2014 recognized at mashies

Successful social media campaigns tap into emotions, persuade action and inspire behavior – whether that’s happiness, hope, fear or yearning. Mashable, a leading digital news and social media company, recently held its annual Mashies Awards in New York, which revealed the year’s most outstanding examples of digital media from categories including Best Real-Time Marketing, Best […] [...]

TODD SMITH’S SPIN CYCLE — As the NFL kicks-off, here are top branding mistakes that could delay the game

by Published: September 15,2014

Tags: Business, marketing, Mississippi, public relations

The NFL season has officially kicked-off, and hardly anything can sack the brand that has become the most successful sport across the land. However, the sport, like any entity, has its challenges, and it will be interesting to see how the league navigates serious pitfalls as it seeks to add luster to its golden image. […] [...]

TODD SMITH’S SPIN CYCLE — ‘Newsjacking’ is latest social media phenom

Anyone remember this famous tweet from Waffle House – “We don’t believe in Belgium Waffles”? It happened during Team USA’s run in the World Cup. As you know, Waffle House got a little notoriety from that soccer success as well. This act of genius coined a new term used frequently by David Meerman Scott, a […] [...]

JEFFREY GITOMER: What CEOs want to talk about (HINT: It ain’t your product)

Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. HARSH […] [...]

THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, […] [...]

MBJ July 25th Digital Edition

[...]

Next Page »

Recent Posts

Polls

Should Chris McDaniel run for Lt. Gov. against Tate Reeves

View Results

The MBJ poll should not be considered a scientific one. Results reflect only the opinion of those who participate.

Loading ... Loading ...

Recent Comments