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TODD SMITH — Communicators help brands influence real change

As PR pros continue to innovate in a pandemic era, the industry is transforming to meet the needs of a changing public and evolving audiences. Throughout the coronavirus crisis, the Logos Institute for Crisis Management & Executive Leadership  has studied institutional responses to COVID-19, which has reinforced the need – now more than ever – for clarity of messaging in ...

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TODD SMITH — Communicators Help Brands Influence Real Change

Recently, Cision, a leading media monitoring service, hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations (not a typo!) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR, both ...

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TODD SMITH — The 7 deadly sins of public relations

As we continue to navigate our coronavirus world, and grapple with racial injustice and police brutality across the nation, us PR practitioners and brand champions have had a lot of material to work with. There are many best practices on communicating in this important chapter, but we rarely acknowledge mistakes that can make or break a brand. PRNews recently surveyed ...

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TODD SMITH — ‘Hamilton’ offers PR tips, lessons for brands

Disney+ has taken center stage once again with the launch of the “Hamilton” movie during the July 4th weekend – and there are valuable PR tips to be gleaned from the smash film. The streaming service paid $75 million for the worldwide film rights to Lin-Manuel Miranda’s Tony Award-winning musical – a price that has definitely paid off with the ...

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McLaughlin, PC adds food and beverage depth and opens Alabama office

McLaughlin, PC is pleased to announce that David Carn has joined the firm in its Birmingham, Alabama office. Prior to joining McLaughlin, PC, David served as in-house counsel to the Alabama-based regional craft brewery, Back Forty Beer Company. David has over a decade of experience as both in-house counsel and outside counsel focusing on highly regulated industries, including alcohol and food ...

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TODD SMITH — Americans feel misunderstood by the media

Tensions inside American newsrooms have emerged amid the recent protests over the killing of George Floyd while in police custody, including clashes between reporters and editors and concerns about newsroom diversity. While a recent study shows Blacks give high marks to the news media’s coverage of the protests, a national survey conducted before the protests found deep divides between racial and ethnic groups in feelings ...

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The Ramey Agency hires digital marketing strategist Emily Jones

The Ramey Agency, a nationally recognized marketing firm, recently hired Emily Jones as digital marketing strategist, where she will lead digital marketing initiatives backed by sound research and analysis. Jones received her Master of Business Administration at Loyola University New Orleans. She started her career with NOLA Media Group (NMG), which is where Ramey first crossed paths with Jones, partnering ...

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TODD SMITH — McDonald’s ad honors victims of police brutality

A new, silent 60-second ad from McDonald’s honors Trayvon Martin, Michael Brown, Alton Sterling, Botham Jean, Atatiana Jefferson, Ahmaud Arbery and George Floyd, saying “they were all one of us.” “We see them in our customers,” text on the screen reads. “We see them in our crew members. We see them in our franchisees.” As protesters take to the streets ...

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TODD SMITH — Influencer marketing is a great communications tool in today’s world

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine.   However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is phony and influencer fraud is costing companies more than ...

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SMP names Pinnacle Award winners

Sales & Marketing Professionals-Pine Belt (SMP) announced the winners of the 2020 Pinnacle Awards in a multi-stage celebration of marketing accomplishments all over the city. The Pinnacle Awards recognize, promote and honor excellence, professionalism and outstanding achievement in Sales and Marketing in The Pine Belt. “SMP’s Pinnacle Awards represent an opportunity to recognize successful public relations colleagues for their efforts ...

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