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Jase Payne joins The Focus Group

The Focus Group, a strategic marketing, advertising and PR firm with offices in Biloxi and Jackson, announced the addition of Jase Payne as Business Development & Public Relations Strategist. The firm has recently made strategic moves to strengthen its focus on results-driven marketing Jase joins the team to help expand overall business development efforts while serving as the lead in ...

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TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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The Focus Group announces headquarters relocation, launches media company

The Focus Group full-service strategic marketing, advertising and PR firm is celebrating 10 years in business with a move to downtown Biloxi, a new organization structure, new services and the launch of a separate media-buying company, Intrinsic Media. “In 10 years, our industry has shifted and changed dramatically, and we are evolving to remain ahead for our clients,” says Allison ...

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Mad Genius continues growth, strengthens creative team in new Gulf Coast office

Mad Genius is continuing to expand its new Mississippi Gulf Coast office by adding three employees to its creative team. The agency has named CeCe Shabazz director of creative strategy, Tara Gerald senior graphic designer and Pauline Orr web developer. Mad Genius recently opened its Ocean Springs office and tapped veteran broadcast sales manager Don Moore senior vice president of ...

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Mad Genius expands to Mississippi Gulf Coast

Mad Genius is expanding to the Mississippi Gulf Coast to serve its growing roster of clients in the region, and has opened an office in Ocean Springs. The agency has named veteran broadcast sales manager Don Moore senior vice president of business development to head-up the new office, which is located at 1019 Government Street, Suite D, in Ocean Springs.. ...

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Songy starts new consulting firm after years with Gov. Bryant

By ROSS REILY After seven years with Gov. Phil Bryant — the last three-and-a-half as his chief of staff —  Joey Songy has begun a strategy and business development firm — Songy LLC. His insight of years of working with people through government, Songy says outside of politics, partisonship and party, business and government tend to relate to each other in much the same way everywhere and ...

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The Cirlot Agency promotes 3 Jackson employees

The Cirlot Agency announced the promotion of three of its employees, all of whom joined the agency at its Jackson headquarters in 2015. Lauren Hegwood has been promoted to Brand Manager. A former Public Relations Specialist, Hegwood has executed multiple public relations and marketing initiatives, and has managed integrated communications efforts for various clients. Hegwood continues responsibility for overseeing public ...

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The Cirlot Agency promotes three Jackson employees

The Cirlot Agency announced the promotion of three of its employees, each of whom joined Cirlot at its Jackson headquarters in 2015. Lauren Hegwood has been promoted to Brand Manager. A former Public Relations Specialist, Hegwood has executed multiple public relations and marketing initiatives, managed integrated communications efforts for various clients, including public relations efforts and media relations for the ...

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PHIL HARDWICK — What do the television shows Property Brothers, Flip or Flop, Masters of Flip and Fixer Upper have in common?

Answer: They are the most watched home decorator shows of all time? Watch any of those shows, or any similar shows on television, and you’re likely to hear the term “design” used quite a bit. Design, which is the process of creating something based on a plan, is becoming an in-thing.  It’s about time.  What was once available to only ...

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