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TODD SMITH — Popeyes beefs up chicken sandwich relaunch

More than two months after Popeyes stopped serving its globally popular fried chicken sandwich, the fast food chain officially relaunched the sandwich last Sunday, Nov.3. In sizzlin’ PR fashion, it picked a special day – National Sandwich Day – to boost already high consumer expectations for the poultry sensation’s rebirth! While it was a fitting day to relaunch the long-awaited ...

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TODD SMITH — LinkedIn boosts newsroom to 65 journalists

Dan Roth – editor-in-chief of LinkedIn – has a vision for making the social media powerhouse must read for news. It is Roth’s dream for LinkedIn’s 645 million members and for workers who have yet to use the site to turn to the site for news with their morning coffee. He envisions LinkedIn as the perfect “utility” for professionals. “LinkedIn ...

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TODD SMITH — Tech companies tops in best global brand survey

Interbrand has released its Best Global Brands 2019 report (bestglobalbrands.com), the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, and Amazon continue their success as the three most valuable brands worldwide. The report also uncovered that the luxury and retail industry is still the fastest growing sector. Taking into account Interbrand’s unparalleled wealth of 20 years of brand valuation data, ...

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Billboards showed wrong election date for Mississippi

Some billboard messages have been removed in Mississippi because they urged people to vote on the wrong election date. WAPT-TV reports that the billboards in Jackson said the election is Nov. 16. The correct date for Mississippi is Nov. 5. Kamari Guthrie is spokeswoman for a nonprofit, nonpartisan group called vote.org. She says the organization ordered the vinyl covers for billboards, ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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The Focus Group announces headquarters relocation, launches media company

The Focus Group full-service strategic marketing, advertising and PR firm is celebrating 10 years in business with a move to downtown Biloxi, a new organization structure, new services and the launch of a separate media-buying company, Intrinsic Media. “In 10 years, our industry has shifted and changed dramatically, and we are evolving to remain ahead for our clients,” says Allison ...

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Mad Genius continues growth, strengthens creative team in new Gulf Coast office

Mad Genius is continuing to expand its new Mississippi Gulf Coast office by adding three employees to its creative team. The agency has named CeCe Shabazz director of creative strategy, Tara Gerald senior graphic designer and Pauline Orr web developer. Mad Genius recently opened its Ocean Springs office and tapped veteran broadcast sales manager Don Moore senior vice president of ...

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TODD SMITH — Americans are wary of role social media plays in delivering the news

While debate rages over how social media sites can improve the quality of news they offer while enforcing rules fairly, most Americans are pessimistic about these efforts and are highly concerned about several issues when it comes to social media and news. According to a new Pew Research Center survey, conducted July 8-21, majorities say that social media companies have ...

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TODD SMITH — American trust erodes for Congress, tech leaders

The public gives high scores to military leaders, public school principals and police officers on empathy, transparency and ethics, yet they rate members of Congress and leaders of technology companies lower, according to a new Pew Research Center report that examines public confidence in eight groups of people who hold positions of power and responsibility in America. The new survey looked at ...

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TODD SMITH — The four types of young news consumers

There’s very interesting news out about how people under age 35 are consuming news. It’s all in the palm of their hands – in their phones, more specifically! Research conducted recently by consulting firm Flamingo for the Reuters Institute for the Study of Journalism revealed some insightful trends. The study complements Reuter’s previously released qualitative study, the 2019 Digital News ...

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