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TODD SMITH — Jeep’s Groundhog Day ad wins Super Bowl gold

Patrick Mahomes wasn’t the only one with the golden touch on Super Bowl Sunday. Mahomes and the Kansas City Chiefs marched to a thrilling, come-from-behind victory in Super Bowl LIV – and so did many of our favorite brands. Jeep’s “Groundhog Day” ad – featuring Bill Murray, Punxsutawney Phil and others in a flashback to the blockbuster movie, where the ...

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SEC announces average payout of $44.6 million per school

The Southeastern Conference schools each received more than $44.6 million in total revenue distributed by the league, a seven-figure increase from the previous fiscal year. SEC Commissioner Greg Sankey said Thursday the league handed out just over $651.0 million of total revenue among the 14 members for the 2018-19 fiscal year, which ended August 31, 2019. That’s up from $627.1 ...

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Raborn Media hires Billington

Gary Billington joined Raborn Media of Madison as Director of New Markets. For the last four years, Billington has been the Director of Sales and Marketing for Mossy Oak Golf Club and Old Waverly Golf Club in West Point. Previously, he worked at Vanguard for three years as an investment professional focused on increasing revenue through creative financial and sales ...

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TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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2 radio stations in Mississippi are being sold

Two radio stations that broadcast in southwest Mississippi and central Louisiana are in the process of being sold to an African American businessperson. Diana Nutter of Natchez is one of the current owners of WMIS-1240 AM and WTYJ-97.7 FM. She told the Natchez Democrat that the stations are most widely used to broadcast local announcements and gospel and R&B music. Nutter said ...

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BILL CRAWFORD — Can civic education save democracy from social media?

As two of the three branches of government become more and more politicized, the posture of the third will play a crucial role in how our federal government works. The two politicized branches, of course, are the executive and legislative. The third, and supposed to always rise above politics, is the judicial branch. Last week, U.S. Supreme Court Chief Justice ...

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TODD SMITH — Holiday sales set records for Cyber Monday, Black Friday

Cyber Monday sales vaulted to a multi-billion-dollar record, easily surpassing last year’s total, marking the largest online shopping day of all time in the U.S. Based on data from Adobe Analytics – which tracks hundreds of retail websites – sales soared to $9.4 billion by the end of Cyber Monday, growing 19.7 percent year over year and beating last year’s record of nearly $8 billion. That’s on ...

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First Natchez Radio Group changes name

Natchez natives, Marie and Sammy Perkins first invested in the broadcast business in 1958, with the acquisition of WNAT-AM. Since that time, the Perkins family has grown its’ regional broadcast offerings to include five radio stations, reaching every demographic in the Miss-Lou area. In 1967, First Natchez Corporation added the first FM radio station in the region, WQNZ-FM 95.1 and ...

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Mississippi company helps re-brand Milwaukee Brewers baseball team

MILWAUKEE — The Brewers are bringing back the team’s iconic ball-in-glove logo next year. Milwaukee unveiled its new uniform designs and logo on Monday night at Miller Park. Starting in 2020, players will wear a modernized version of the ball-in-glove image first introduced in 1978 and worn until 1993. A “M” and the “B” are linked above the glove’s webbing. ...

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TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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