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TODD SMITH — Make your Coronavirus news pitch perfect

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “2020 State of the Media Report,” released on April 21. The PR software company’s 11th-annual report, which surveyed more than 3,200 journalists from 15 countries, includes a follow-up section on how ...

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Cleveland newspaper closing after long loss of ad revenue

A newspaper in the Mississippi Delta is closing at the end of April because of economic difficulties exacerbated by the loss of advertising income to social media sites, its owner says. The Bolivar Commercial has been in business for 104 years in Cleveland, Mississippi. It currently publishes a print edition on Wednesdays and Fridays. Lee Walls is president and CEO ...

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Mississippi mayor’s online meeting hacked with racial slurs

A Mississippi mayor says his online meeting was hacked with vulgar and racist words and images because of his recent comments about the new coronavirus in his city. Moss Point Mayor Mario King was leading a board of aldermen meeting Tuesday night on Zoom when someone interrupted the online gathering, which the mayor was also streaming on Facebook Live, news outlets reported. ...

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TODD SMITH — Consumers have confidence brands can lead in Coronavirus response

Edelman’s trust barometer has previously identified a shift in consumer sentiment where more people are valuing the actions of brands over institutions like the media and government. That trend has jumped to center stage in a more significant way as countries around the world scramble to respond to a coronavirus pandemic that has resulted in a climbing human toll and upturned industries. ...

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TODD SMITH — Local news surges as a hungry public seeks the latest on the Coronavirus

Local news is seeing an increase in audience as people seek the latest information on the Coronavirus crisis. In a new report, Nielsen says that news viewing in the top 25 markets was up 6.9% for the week of March 9, compared to the week of Feb. 3. Different age groups showed different levels of increase. People 25 to 54, the ...

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PHIL HARDWICK — Image is everything, even in Mississippi

When I taught a college Communication course a couple of years ago I would begin the first class of the semester with having students interview each other and then introduce the person they interviewed to the rest of the class. Then, without giving them any information about myself except what they could see in front of them I would give ...

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Mabus Agency adds creative group leader, writer Kevin Tate

The growing team of dynamic, creative artists at the Mabus Agency gained a key component this week with the addition of Kevin Tate, a long-time television director and producer and widely-known outdoor writer. He joins the company as Senior Group Director. In nearly 20 years with Mossy Oak, the West Point, Miss.-based outdoor lifestyle brand, Tate led the company’s television ...

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Starkville-MSU PRAM Chapter announces 2020 Board of Directors

The Public Relations Association of Mississippi (PRAM) Starkville-MSU Chapter announces its 2020 Board of Directors. The board is (left to right) Member at Large Frank Chiles, State Farm; Vice President of Communication Bethany Shipp, marketing and communication coordinator, Mississippi State University’s Office of Public Affairs; President-Elect Laura McPhail, communications manager, MSU’s National Strategic Planning and Analysis Research Center (NSPARC); Vice ...

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Hederman Brothers Printing acquires Service Printers

Hederman Brothers becomes largest privately owned printing, direct mail, and large format signage company in Mississippi   Doug Hederman, president and CEO of Hederman Brothers Printing, LLC announced the acquisition of Service Printers, Inc.  The companies have been transitioning over the last couple of months to form one company, Hederman Brothers Printing located in Madison County. Hederman said, “We’ve seen ...

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Pine Belt PRAM recognizes best in PR

The region’s best public relations professionals were recently honored for their achievements by the Pine Belt Chapter of the Public Relations Association of Mississippi (PRAM). The awards, bestowed annually at Pine Belt PRAM’s Chapter Awards Banquet, recognize outstanding work in the field of public relations and celebrate select individuals for their contributions to the profession. “Public relations practitioners work tirelessly ...

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