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Heartland Media names Danny Walker new GM at WTVA-TV 

Danny Walker, Director of Sales for NBC TV Affiliate WTVA in Tupelo, has been promoted to general manager. Walker is responsible for station operations and compliance. Before joining Heartland Media in 2015, the former advertising agency owner also served 11 years for Hearst Television at WAPT in Jackson. The Starkville native is a 1988 graduate of Mississippi State University where ...

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TODD SMITH — Twitter to begin labeling misinformation

Twitter is experimenting with adding brightly colored labels directly beneath lies and misinformation posted by politicians and other public figures, according to a leaked demo of new features shared with NBC News. Twitter confirmed that the leaked demo, which was accessible on a publicly available site, is one possible iteration of a new policy to target misinformation. The social media ...

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Belhaven University announces new degree in digital media

Belhaven University is now offering a degree in the fast-growing field of digital media. From apps to games, news, social networking, and even software, digital media blends technology and content that is seen, watched, and read every day. “Belhaven’s Bachelor of Arts in Digital Media will help students prepare for an increasingly-digital world,” said Bill Moak, Belhaven University’s Chair and ...

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TODD SMITH — Consumer distrust drives digital marketing

Continued consumer skepticism is fueling new trends in digital marketing, and reshaping the strategies to reach an ever-evolving public with fresh ideas to boost awareness and drive brand engagement. Here are the key drivers in our new digital world, according to Marketing Land. 1. As consumer skepticism grows, affiliates will play an even more vital role in the marketing mix. ...

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TODD SMITH — Jeep’s Groundhog Day ad wins Super Bowl gold

Patrick Mahomes wasn’t the only one with the golden touch on Super Bowl Sunday. Mahomes and the Kansas City Chiefs marched to a thrilling, come-from-behind victory in Super Bowl LIV – and so did many of our favorite brands. Jeep’s “Groundhog Day” ad – featuring Bill Murray, Punxsutawney Phil and others in a flashback to the blockbuster movie, where the ...

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SEC announces average payout of $44.6 million per school

The Southeastern Conference schools each received more than $44.6 million in total revenue distributed by the league, a seven-figure increase from the previous fiscal year. SEC Commissioner Greg Sankey said Thursday the league handed out just over $651.0 million of total revenue among the 14 members for the 2018-19 fiscal year, which ended August 31, 2019. That’s up from $627.1 ...

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Raborn Media hires Billington

Gary Billington joined Raborn Media of Madison as Director of New Markets. For the last four years, Billington has been the Director of Sales and Marketing for Mossy Oak Golf Club and Old Waverly Golf Club in West Point. Previously, he worked at Vanguard for three years as an investment professional focused on increasing revenue through creative financial and sales ...

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TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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2 radio stations in Mississippi are being sold

Two radio stations that broadcast in southwest Mississippi and central Louisiana are in the process of being sold to an African American businessperson. Diana Nutter of Natchez is one of the current owners of WMIS-1240 AM and WTYJ-97.7 FM. She told the Natchez Democrat that the stations are most widely used to broadcast local announcements and gospel and R&B music. Nutter said ...

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BILL CRAWFORD — Can civic education save democracy from social media?

As two of the three branches of government become more and more politicized, the posture of the third will play a crucial role in how our federal government works. The two politicized branches, of course, are the executive and legislative. The third, and supposed to always rise above politics, is the judicial branch. Last week, U.S. Supreme Court Chief Justice ...

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