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TODD SMITH — Social networking jumps nearly tenfold in past decade

Nearly two-thirds of American adults (65 percent) use social networking sites, up from 7 percent when Pew Research Center began systematically tracking social media usage in 2005. Pew Research reports have documented in great detail how the rise of social media has affected such things as work, politics and political deliberation, communications patterns around the globe, as well as the ...

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TODD SMITH — Tech giants top the best global brands list for 3rd year

There’s yet another superlative to bestow on Apple: Best Global Brand. The company topped the annual Interbrand Best Global Brand report, followed by Google. The companies placed first and second for the third year in a row. Interbrand, a brand consultancy, determines 100 companies’ ranks by considering how much revenue they earn from a branded product, how effective the brand ...

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Community Trust Bank adopts Origin Bank name

Community Trust Bank, a more than 100-year-old Louisiana bank with operations in Mississippi and Texas,  is now Origin Bank. The $3.8 billion Origin Bank said the name change is an effort to avoid confusion with the numerous other banks that have “community” or “trust” in their names. For existing customers, all account numbers, PINs, routing numbers and other account information ...

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PR and marketing professional Todd Smith acquires full ownership of Deane/Smith

By TED CARTER Todd Smith, a former presidential speech writer turned branding-and-image pro, has acquired ownership of Deane/Smith, a Nashville public relations-marketing firm he co-founded and expanded to include Jackson and Washington, D.C., offices. Smith and co-founder Silas Deane have grown Deane/Smith into Nashville’s fourth largest full-service public relations-marketing firm based on annual billings, according to company data compiled by the ...

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TODD SMITH — 4 brands driving mobile marketing results

Did you know that nearly 70 percent of smartphone shoppers will switch to a competitor’s site if the checkout process takes too long? That’s one of a handful of stats Google has released in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing. Here are four of the most ...

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State tabs former USM professor as senior economist

A two-year search for a senior state economist has ended with the selection of Clarksdale native Dr. Sondra Collins, who joined the Mississippi University Research Center after four years as an assistant professor at the University of Southern Mississippi. Collins replaces Dr. Marianne Hill, who retired in the summer of 2013 after more than 20 years with the University Research ...

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