Home » OPINION

OPINION

TODD SMITH — Communicators help brands influence real change

As PR pros continue to innovate in a pandemic era, the industry is transforming to meet the needs of a changing public and evolving audiences. Throughout the coronavirus crisis, the Logos Institute for Crisis Management & Executive Leadership  has studied institutional responses to COVID-19, which has reinforced the need – now more than ever – for clarity of messaging in ...

Read More »

Analysis: Mississippi group aims for simple flag design

Nine commissioners designing a new Mississippi flag have the complicated task of choosing a simple design. Mississippi recently retired the last state flag with the Confederate battle emblem that’s been widely condemned as racist. An expert told commissioners last week that an effective flag is distinctive and easy to recognize from a distance. Clay Moss said a design with lots ...

Read More »

BILL CRAWFORD — What sort of hearts lead us today?

There are the cold-hearted and the warm-hearted, the kind-hearted and the cruel-hearted, the soft-hearted and the hard-hearted among us. Do hearts matter when it comes to leadership? Author Clifton Taulbert, who grew up in Glen Allan, Mississippi, thinks so. In 1997, he wrote a book entitled “Eight Habits of the Heart” gleaned from the people who made a difference in ...

Read More »

JACK WEATHERLY — Book Festival cancellation won’t stop the flow

In case you missed the news, the sixth annual Mississippi Book Festival, scheduled for Aug. 15, will not be held due to the coronavirus. Such is the way in the Year of the Plague, no or not yet. But that doesn’t mean that writing in the Magnolia State and elsewhere has stopped. The Mississippi pipeline for the “literary lawn party” ...

Read More »

LAW ELEVATED — NLRB returns to more employer-friendly standard addressing employee discipline for offensive behavior

TIM LINDSAY In a recent decision, the National Labor Relations Board (NLRB) returned to a 40-year old standard that is more favorable to employers when considering the appropriateness of discipline issued to an employee for offensive behavior regardless of the circumstances in which the behavior occurred. General Motors LLC, 369 NLRB 127 (2020).  The NLRB’s decision makes it easier for ...

Read More »

TODD SMITH — Communicators Help Brands Influence Real Change

Recently, Cision, a leading media monitoring service, hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations (not a typo!) manager of North America at Ben & Jerry’s, and Pablo Toledo, executive vice president at Camino PR, both ...

Read More »

Analysis: 1st months not what Reeves expected as governor

Republican Tate Reeves has made clear that his first six months as Mississippi governor didn’t shape up the way he expected. Reeves took office in January after eight years as lieutenant governor and eight before that as state treasurer. A pandemic wasn’t expected when Reeves campaigned last year, and responding to the new coronavirus has occupied most of his time ...

Read More »

BILL CRAWFORD — We need more servant-leaders like Dr. Bill Scaggs

Despite our torrid culture today, servant leaders still work to make our lives better. It’s a respite amidst the yammering bloggers, tweeters, and talking heads when local media like this take the opportunity to tell us about their many acts of kindness, charity, and courage. We should also pause and reflect upon what motivates these generous spirits. The best sources ...

Read More »

TODD SMITH — The 7 deadly sins of public relations

As we continue to navigate our coronavirus world, and grapple with racial injustice and police brutality across the nation, us PR practitioners and brand champions have had a lot of material to work with. There are many best practices on communicating in this important chapter, but we rarely acknowledge mistakes that can make or break a brand. PRNews recently surveyed ...

Read More »

BILL CRAWFORD — Are Mississippi farmers the next government dependents?

Perhaps you read the hyperbolic rant published by former state representative and unsuccessful GOP governor candidate Robert Foster that slammed “Dictator” Gov. Tate Reeves for his recent coronavirus executive order. Besides opposing Reeves’ mask mandate for 13 counties, the “truth” telling Foster lambasted “Communist Democrats”, “coward politicians’, and “Cancel Culture Liberals”, touted “what’s left of free America”, and named those ...

Read More »