Home » OPINION » Columns (page 5)

Columns

TODD SMITH — Earned media (PR pickup) is dominating branding campaigns

In our fast-paced, increasingly digital-driven world, one of the ageless measurement tools of PR success – earned media – continues to dominate campaigns. Earned media is publicity or PR gained through an unsolicited third party (mass media outlet such as newspaper, TV, radio and the Internet). Unearned media is paid media (marketing and advertising). Earned media is at the center ...

Read More »

BILL CRAWFORD — Senior housing among growing needs for affordable housing

So, my conservative friends, what is the ideological difference between a tax subsidy for the wealthy and a financial subsidy for the poor? We hear concerns from some conservatives about corporate welfare where the tax code benefits select corporate interests, but not so much about tax code welfare for the wealthy. My question arises from a study by the Center ...

Read More »

ROSS REILY: House that Mayers built gets its deserving name

Dr. Ronnie Mayers had a vision. He wanted to build a world-class competition swimming pool to serve the community, house classrooms for students and be home to one of the best college swim teams in America. No, it wasn’t in Oxford or Starkville or Hattiesburg or even in Jackson. It was in Cleveland — yes, Cleveland. Delta State University has ...

Read More »

Analysis: Decisions on Mississippi Power face new officials

Public Service Commissioner is the hardest job that few people are thinking about in Mississippi’s crowded election year. The winners of two open public service commissioner posts will just have settled into their offices in the Woolfolk State Office Building overlooking Mississippi’s capitol when they will be asked to decide the future of the Mississippi Power Co. Maybe that’s a ...

Read More »

BILL CRAWFORD — State population trends make healthcare issue big

Reckon conservatives will listen when two conservative, pro-capitalism columnists say healthcare is a big issue in Mississippi? Both Wyatt Emmerich and Sid Salter have conservative views and come from the owner side of newspapers where capitalism prevails. Both recently wrote powerful columns about the need to address healthcare issues in Mississippi. Emmerich wrote about Medicaid expansion and pointed to a ...

Read More »

ALAN TURNER — PEOPLE LEASE: A Mississippi success story

It’s always inspiring to learn about business success stories in Mississippi. Our state has many successful entrepreneurs who have made a strong mark in the Mississippi business environment. People Lease is one of those. Recently, I talked with Ken Lewis, Director of Operations for People Lease, which is headquartered in Ridgeland. Born and raised in Mississippi, Ken spent 8 years ...

Read More »

TODD SMITH — Twitter voices are largely younger, more educated, Democrat

Social media has become our virtual backyard, a go-to place to catch up on news, stars, media personalities politicians, entertainers, sports and so much more. Varied audiences from around the world tune in. So, whose voices make up Twitter users? To examine this question, Pew Research Center recently conducted a national survey of nearly 3,000 U.S. adult Twitter users who ...

Read More »

ANALYSIS: Restoring voting rights arduous in Mississippi

Mississippi has a difficult system for people to regain voting rights after being convicted of some felonies. Legislators did nothing to change that during their recent session, and a federal court case that is pushing for change has seen little action in recent months. The Mississippi Constitution strips voting rights from people convicted of 10 felonies, including forgery and bigamy. ...

Read More »

BILL CRAWFORD — Prosperity indicators not so good across Mississippi

Mississippi politicians running for re-election or higher office are out, about, and on social media touting how good things are and how they helped make things that way. Well, some things are good, but some are far from good. One is population growth, rather, lack thereof. As Jack Schultz noted in his best seller Boomtown USA, population growth is one ...

Read More »

TODD SMITH: The Tiger Woods brand is pure green & gold

In the wake of winning his 5th Masters in grand style, the Tiger Woods brand is pure gold! And the brands that stuck with him – namely Nike – cashed in big when Tiger won his 15th major, following a drought of championship victories that lasted more than a decade. The value of Woods’ victory for Nike is roughly $22.54 ...

Read More »