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TODD SMITH — Not milk? Largest brand buys the farm

Not Milk! With a nod to one of the greatest branding campaigns in the world – who can forget Got Milk! – our society has increasingly tossed the jug and opted for tea and soft drinks instead. This alarming trend recently led to the nation’s biggest milk producer filing for bankruptcy. Dean Foods blamed a decadelong drop in milk consumption ...

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PHIL HARDWICK — People learn in different ways so figure it out

People learn in different ways. And no one way is best in every situation. Experts say there are basically three types of learners: » Listening learners; » Seeing learners; and » Touch/experience learners When it comes to training a team to do a certain task to learn something, the best method might not be showing them how to do something, ...

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HU MEENA — C Spire Health mobile app redefines the traditional doctor house call

Back in the 1930 and 40s, most doctors visited sick patients in their homes with hands-on diagnosis and prescriptions for maladies ranging from a sore throat and the common cold to pneumonia.   Fast forward 80 years through the industrial, information and technology revolutions to the modern digital era. Research, practice and consumer preference shows that the days of the ...

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BRETT KITTREDGE —Let innovation happen in Mississippi

Today’s technology has helped usher in what is commonly referred to as the sharing economy. This is a broad term we use for an economic system where services are provided in exchange for a fee, via a third-party facilitator. The most common examples of the sharing economy are ridesharing and homesharing apps, such as Uber, Lyft, Airbnb, or HomeAway. On ...

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TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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BILL CRAWFORD — Campaign season yields some interesting results

As Thanksgiving looms one thing we can all be thankful for is that Mississippi political campaigns are over and done. No more negative ads. No more recorded telephone calls. No more yard signs decorating every open space on major thruways. The just ended campaign season did have some interesting results, though. Republicans in January will take over all statewide offices. ...

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JACK WEATHERLY — On the road with Jim Dees as the mountain comes to Livingston

Jim Dees is sporting his regulation Hawaiian shirt, with a black undershirt to ward off the night chill and mist, as he prepares to hold forth as host of the Thacker Mountain Radio Hour. He sits on the first row as he reads over his notes and chats with the night’s literary and musical guests. The house band, The Yalobushwhackers, ...

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TODD SMITH — Popeyes beefs up chicken sandwich relaunch

More than two months after Popeyes stopped serving its globally popular fried chicken sandwich, the fast food chain officially relaunched the sandwich last Sunday, Nov.3. In sizzlin’ PR fashion, it picked a special day – National Sandwich Day – to boost already high consumer expectations for the poultry sensation’s rebirth! While it was a fitting day to relaunch the long-awaited ...

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PHIL HARDWICK — Replacement reserves applies to everyone

Several years ago, an acquaintance purchased an apartment complex near the downtown area. It was built 20 years earlier at a time when it was the place to be for renters who worked downtown. He was a successful medical professional, and the apartment complex was his first investment. He remarked that he got a good deal, which was important to ...

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BILL CRAWFORD — Chaos looming for Mississippi government?

And you thought the IHL Board hiring of the new Chancellor at Ole Miss was chaotic? You know. The board, as usual, set up a search process including a campus advisory committee and a national search consultant. They accepted resumes and screened applicants. They announced a list of finalists, scheduled campus visits, and held initial interviews. Then, seemingly at a ...

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