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Tag Archives: advertising

TODD SMITH — IHOP cooks up ‘Bancake List’ campaign

IHOP – the brand that did the flapjack flip-flop last year – is at it again, and has cooked up another tongue in batter campaign. We all remember how the famous pancake house enraged the public with its temporary rebrand as IHOb in a move to promote its burgers last year. Now the restaurant chain is turning up the griddle ...

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TODD SMITH — Tech, telecom & wheels, oh, my, rule top 50 brands

What’s in a brand? The good ones smell sweeter than a rose, to borrow from the famous William Shakespeare line. Brands – and names – are big business, and getting bigger by the year. Companies spend copious amounts of time, positioning and money to build their brand identities and establish their brand voice – especially the big consumer companies. Recently, ...

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TODD SMITH — Digital advertising smashes $100 billion level

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending ...

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TODD SMITH — Push alerts are driving mobile news strategy

News fans in today’s digital world are craving more push alerts, less breaking news – and, yes, less of the smiley/frowny/angry/kissy emoji speak. An analysis of some 30 publisher’s mobile notifications shows that the nature of news alerts has stayed the same but newsroom managers are thinking differently about how to use them. In a follow-up study to a 2017 ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — How to get audiences to engage with your brand

Audiences love to hear, watch and share stories with those who matter most to them. The Story feature on Instagram, Snapchat, Facebook and even Google encourages users to share their choices and experiences more frequently than ever. Rather than interrupt those stories with ads, your brand can become the topic of these stories – if you advance an experience worth ...

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TODD SMITH — ‘Complicit’ is Word of the Year from dictionary.com

Dictionary.com has selected “complicit” as its word of the year for 2017, citing the term’s renewed relevance in U.S. culture and politics – and noting that a refusal to be complicit has also been “a grounding force of 2017.” The website defines “complicit” as “choosing to be involved in an illegal or questionable act, especially with others; having complicity.” Interest ...

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TODD SMITH — Trust Project aims to improve opinion of media

Can the media earn trust by being more transparent about its ethics and values? That’s the goal of The Trust Project, an initiative three years in the making that brings together news outlets such as The Washington Post, The Economist, and the Globe and Mail, as well as Facebook, Google, Twitter, and Bing, in a commitment to “provide clarity on ...

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TODD SMITH — National Publicist Day a day for the ages

We celebrated National Publicist Day earlier this week – on Monday, Oct. 30 It honors the date in 1906 when the New York Times printed the very first press release written by Ivy Lee, considered by many to be “The Father of Modern PR.” The Pennsylvania Railroad was Lee’s client. On Oct. 28, 1906, 50 people tragically lost their lives ...

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