Home » Tag Archives: advertising

Tag Archives: advertising

McLaughlin, PC adds food and beverage depth and opens Alabama office

McLaughlin, PC is pleased to announce that David Carn has joined the firm in its Birmingham, Alabama office. Prior to joining McLaughlin, PC, David served as in-house counsel to the Alabama-based regional craft brewery, Back Forty Beer Company. David has over a decade of experience as both in-house counsel and outside counsel focusing on highly regulated industries, including alcohol and food ...

Read More »

TODD SMITH — Associated Press to capitalize ‘Black,’ Merriam-Webster redefines ‘racism’

The Associated Press is changing its style to capitalize Black when referring to it in a racial, ethnic or cultural way — a move newsrooms across the United States have made in recent weeks. And Merriam-Webster is revising its definition of racism after a Missouri woman’s emails claimed it fell short of including the systemic oppression of certain groups of ...

Read More »

TODD SMITH — Virtually all Americans impacted by Coronavirus

As the number of confirmed COVID-19 cases continues to rise and schools, workplaces and public gathering spaces across the United States remain closed, a new Pew Research Center survey finds that the coronavirus outbreak is having profound impacts on the personal lives of Americans in a variety of ways. Nearly nine-in-ten U.S. adults say their life has changed at least a little as a ...

Read More »

TODD SMITH — Local news surges as a hungry public seeks the latest on the Coronavirus

Local news is seeing an increase in audience as people seek the latest information on the Coronavirus crisis. In a new report, Nielsen says that news viewing in the top 25 markets was up 6.9% for the week of March 9, compared to the week of Feb. 3. Different age groups showed different levels of increase. People 25 to 54, the ...

Read More »

TODD SMITH — How to keep the public informed during the Coronavirus crisis

The coronavirus (COVID-19) pandemic has forced the world into a new normal! This crisis – like all major crises that grip society – greatly impacts business, industries, organizations and communities of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy, according to the Public Relations Society of ...

Read More »

PHIL HARDWICK — Customers are judging every aspect of every transaction

Once upon a time, I did some research about customer transactions for a company that had an office where customers could come in, sign up for new accounts, make payments on existing accounts and otherwise transact business. My task was to learn more about why customers were coming to the facility to transact business when they could just as easily, ...

Read More »

TODD SMITH — Jif or Gif, how do you pronounce it?

Call it the great Jif jaffe – or Gif gaffe! Go ahead, pronounce “GIF.”  OK, now pronounce “Jif.” If you used a “soft G” like in “jelly” to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in “graphic” for those frequently shared looping videos, you got that right, too.   ...

Read More »

TODD SMITH — Consumer distrust drives digital marketing

Continued consumer skepticism is fueling new trends in digital marketing, and reshaping the strategies to reach an ever-evolving public with fresh ideas to boost awareness and drive brand engagement. Here are the key drivers in our new digital world, according to Marketing Land. 1. As consumer skepticism grows, affiliates will play an even more vital role in the marketing mix. ...

Read More »

TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

Read More »

TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

Read More »