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Tag Archives: advertising

TODD SMITH — The Force is with Star Wars cross promotion

The new Star Wars movie – “The Rise of Skywalker” – is more than a month away from hitting theaters, but the cross-promotion force is already with us! Numerous brands are jumping on the galactic battle faster than you can shake a lightsaber! Recently, Halmark launched a new holiday spot with 180LA, in which a daughter surprises her parents on Halloween ...

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Billboards showed wrong election date for Mississippi

Some billboard messages have been removed in Mississippi because they urged people to vote on the wrong election date. WAPT-TV reports that the billboards in Jackson said the election is Nov. 16. The correct date for Mississippi is Nov. 5. Kamari Guthrie is spokeswoman for a nonprofit, nonpartisan group called vote.org. She says the organization ordered the vinyl covers for billboards, ...

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The Focus Group announces headquarters relocation, launches media company

The Focus Group full-service strategic marketing, advertising and PR firm is celebrating 10 years in business with a move to downtown Biloxi, a new organization structure, new services and the launch of a separate media-buying company, Intrinsic Media. “In 10 years, our industry has shifted and changed dramatically, and we are evolving to remain ahead for our clients,” says Allison ...

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TODD SMITH — The four types of young news consumers

There’s very interesting news out about how people under age 35 are consuming news. It’s all in the palm of their hands – in their phones, more specifically! Research conducted recently by consulting firm Flamingo for the Reuters Institute for the Study of Journalism revealed some insightful trends. The study complements Reuter’s previously released qualitative study, the 2019 Digital News ...

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TODD SMITH — IHOP cooks up ‘Bancake List’ campaign

IHOP – the brand that did the flapjack flip-flop last year – is at it again, and has cooked up another tongue in batter campaign. We all remember how the famous pancake house enraged the public with its temporary rebrand as IHOb in a move to promote its burgers last year. Now the restaurant chain is turning up the griddle ...

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TODD SMITH — Tech, telecom & wheels, oh, my, rule top 50 brands

What’s in a brand? The good ones smell sweeter than a rose, to borrow from the famous William Shakespeare line. Brands – and names – are big business, and getting bigger by the year. Companies spend copious amounts of time, positioning and money to build their brand identities and establish their brand voice – especially the big consumer companies. Recently, ...

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TODD SMITH — Digital advertising smashes $100 billion level

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest Internet advertising report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Specifically, total domestic spending reached $107.5 billion, a 22 percent increase from 2017. Mobile advertising has become increasingly dominant, growing 40 percent year-over-year, to $69.9 billion. And video ad spending ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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