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Tag Archives: Alexa

TODD SMITH: Alexa, you are a Super Bowl winner!

Alexa may have lost her voice, but she found gold in the Super Bowl ad game. Amazon’s “Alexa Loses Her Voice” spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age’s first Super Bowl ranking — measuring not just entertainment value but brand effectiveness. The Amazon ad also topped USA TODAY’S annual ...

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