Home » Tag Archives: Deane Smith and Partners

Tag Archives: Deane Smith and Partners

TODD SMITH — Americans have positive view of COVID-19 media coverage

Coverage of the coronavirus outbreak has consumed much of the news media’s attention as Americans look for information in a time of high anxiety and uncertainty. U.S. adults overall hold more positive than negative views of the news media’s coverage of the COVID-19 crisis, while their broader attitudes toward the news media are more evenly divided or more negative, according to a ...

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TODD SMITH — Communicators can tap into these tools for success in our remote working world

In our remote work, social distancing, quarantined coronavirus existence, tech tools can help us be proactive in our messaging to a constantly evolving audience. Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using? Can you air a video news conference or statement from your CEO remotely? Recently, PRNEWS hosted a webinar on COVID-19 communications ...

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TODD SMITH — Twitter to begin labeling misinformation

Twitter is experimenting with adding brightly colored labels directly beneath lies and misinformation posted by politicians and other public figures, according to a leaked demo of new features shared with NBC News. Twitter confirmed that the leaked demo, which was accessible on a publicly available site, is one possible iteration of a new policy to target misinformation. The social media ...

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TODD SMITH — What readers want in news

As we launch into 2020, it’s a great time to check the presses on what readers seek in the news media. A recent study by The Center for Media Engagement aimed to get the scoop on what readers don’t understand about the news process and how newsrooms can build trust with their audiences. For this study, The Center for Media ...

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TODD SMITH — Earned (PR) vs. paid (advertising) media

Nearly two-thirds (64 percent) of public relations professionals surveyed for this year’s Global Communications Report predict that in five years the average consumer will not be able to distinguish between news stories written by journalists and promotional content purchased by an organization. And almost as many (59 percent) believe the average person will not care if they can tell the ...

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TODD SMITH — Social media landscape dotted by longstanding trends, emerging narratives

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out ...

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TODD SMITH — Could NRA ties pose serious business branding problems?

Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school. And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY. “Unless you’re in an adjacent industry like hunting, having a public connection with the NRA is” highly detrimental ...

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TODD SMITH — ’12 Days of Christmas’ gifts rise only 0.6 percent in price; swans removed because of price volatility

True Loves are on full display this holiday season, on their merry way to a more robust and satisfying holiday shopping season, according to the annual PNC Christmas Price Index. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will only cost 0.6 percent more than in 2016, according to the 34th annual ...

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TODD SMITH — Pantone names ‘ultra violet’ color of year for 2018

The color of the year for 2018 is ultra violet, according to Pantone Color Institute, a color consulting company that each year chooses a color that symbolizes design trends and our cultural mood. Pantone called the 2018 color “dramatically provocative and thoughtful” in its announcement. Ultra violet “communicates originality, ingenuity, and visionary thinking that points us towards the future,” said ...

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