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Tag Archives: Deane Smith & Partners

TODD SMITH’S SPIN CYCLE: 5 ways to win with data-driven marketing

Data-driven marketing has come to the forefront for companies that want to better engage their customers and prospects. With data-driven marketing, firms are able to gather, integrate, and assess data from a variety of internal and external sources to help enhance value. In “The Value of Data: Consequences for Insight, Innovation, and Efficiency in the U.S. Economy,” the Direct Marketing ...

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TODD SMITH — The Spin Cycle heads to SXSW in Austin, Texas

The Spin Cycle – always on the lookout for innovative thought that drives the branding industry – rolled into Texas for the annual South by Southwest® (SXSW®) Conferences & Festivals, soaking up the latest in emerging marketing technologies. Stay tuned for a full report from the event in next week’s Spin Cycle. SXSW offers the unique industry convergence of music, ...

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