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Tag Archives: Deane Smith & Partners

TODD SMITH — Taco Bell and McDonalds take breakfast war viral; how to write killer news releases and more

Everyone loves some good, old-fashioned brand rivalry. That’s why it’s no surprise that the little back and forth between Taco Bell and McDonald’s has now turned into “The Breakfast Wars” — and has gone viral. Recently, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. ...

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Todd Smith's Spin Cycle: New digital marketing & advertising initiative launched by The Wall Street Journal

The Wall Street Journal has launched a new digital destination — CMO Today — to address the rapidly transforming marketing, advertising and branding industries. Designed for marketing executives and specialists, CMO Today (@wsjCMO) defines what matters and what doesn’t in the chaos of today’s marketing business. CMO Today takes a deep and investigative look at all aspects of marketing, including ...

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Todd Smith's Spin Cycle — Not milk! It’s end of era for milk industry’s iconic ‘Got Milk?’ campaign

You have to say they milked this for all it was worth! The iconic “Got Milk?” campaign that vaulted the national milk industry to the pinnacle of brand awareness and positioned this bovine nectar in the hearts and minds of generations has been put out to pasture. The Milk Processor Education Program retired the fabled ad slogan to march out ...

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TODD SMITH'S SPIN CYCLE — Get your social on in 2014

» Pithy PRognostications from a recovering journalist Social has certainly invaded the C-suite, as company leaders have embraced and harnessed the power of social media platforms such as Twitter, LinkedIn, Facebook, YouTube – and many more – as they seek to advance their brand to an increasingly dexterous, mobile and nimble public. Let’s face it, in today’s fast-paced, multi-media world, we ...

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