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Tag Archives: IHOP

TODD SMITH — IHOP cooks up ‘Bancake List’ campaign

IHOP – the brand that did the flapjack flip-flop last year – is at it again, and has cooked up another tongue in batter campaign. We all remember how the famous pancake house enraged the public with its temporary rebrand as IHOb in a move to promote its burgers last year. Now the restaurant chain is turning up the griddle ...

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TODD SMITH — Biggest brand, PR and reputation blunders in 2015

For all of us in the business of building brands, protecting reputations and turning crisis situations into positive press – 2015 was one for the books For brands, companies and the executives that represent them who thought they had a chance to escape the ire of the public with their hides in tact, social media made sure no one forgot ...

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