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Tag Archives: Instagram

TODD SMITH — Facebook offers news outlets millions for publishing rights

Facebook is willing to shell out millions of dollars for the rights to publish its content in a news section that the company hopes to launch later this year, according to The Wall Street Journal. Facebook officials recently told news executives they would be willing to pay as much as $3 million a year to license headlines and previews of ...

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TODD SMITH: SXSW showcases brands, entertainment & politics

Austin was the epicenter of the Brandverse during the SXSW festival, where brands, entertainment, music and politics mixed in an ethereal digital dance. This year’s South by Southwest (SXSW) Festival and Conference offered interactive brand experiences all week long, along with bodacious live music, comedy, world premieres of TV shows and movies, product launches – and yes, the onslaught of ...

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MATTHEW McLAUGHLIN — Break the echo chamber

The internet and social media have empowered us with far greater amounts of information and at increasingly faster rates than any other point in the history of humankind.  The benefits of this democratization are omnipresent and permeate almost every aspect of our lives now.  For technologies that have largely only existed for about a decade, it is hard to imagine ...

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TODD SMITH — Band-Aid, Amazon, Dawn, Google top brands among women

Band-Aid, Amazon, Dawn, Google and M&M’s are the five best-perceived brands by women, according to YouGov BrandIndex. In conjunction with International Women’s Day and Women’s History Month, consumer perception research firm YouGov BrandIndex released a ranking of the best-perceived brands by women, as well as the ones that have improved the most in perception in the last year. Women were ...

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THE SPIN CYCLE — Pitching pitfalls that drive journalists crazy

How well do us PR practitioners and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent your brand from getting covered and possibly ruin your relationship with the journalist – and who better than journalists themselves to give us tips? With the help of Martin Bryant, editor-in-chief at The Next Web, Media Bistro, recently gathered a ...

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