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Tag Archives: Mad Genius

Mad Genius adds & promotes creative talent

Ridgeland-based advertising and creative production firm Mad Genius has added creative and technical talent to the labs. Sarah Tewolde, a Mississippi State University graduate, has joined the company as graphic designer; Mississippi College grad Clayton Thigpen has joined the team as web developer; and, Bill Rinehart, a 20-year veteran in the film industry, has become studio manager in the video ...

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Mad Genius Promotes Two Team Leaders Within

Two creative team leaders have been promoted within the labs at Mad Genius in Ridgeland. Ryan Farmer, Vice-President, Digital Creative Director, has been named SVP, Creative Director. Jeff Pedigo, Senior Copywriter, has been named Associate Creative Director. Working with Chief Creative Officer Rob Bridges, Farmer and Pedigo will steer brand and digital development.

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Mad Genius Digital and Design Teams Expand Staff

Ridgeland-based advertising and digital agency, Mad Genius, has added three new employees to the lab. Anasthia Johnson has been hired as Digital Marketing Director. A Google-certified digital advertising strategist, Johnson will oversee all digital advertising operations for Mad Genius’s clients. Kim Shirley has joined the web development team as Digital Project Manager. Shirley will work with web development services for ...

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TODD SMITH — PR spending, staffing on rise over next 5 years

Brands plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism. Conducted this winter, the survey was designed to shed light on the public relations ...

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Mad Genius adds Pedigo

Advertising veteran and Emmy-nominated writer Jeff Pedigo has joined top creative firm Mad Genius as Senior Writer / Strategist. With over 30 years of experience in marketing, Pedigo has earned numerous awards at the local and national level, including Copywriter of the Year, many TELLYs and Best of Show ADDYs, all from producing momentum-building brand experiences in TV, radio, print, ...

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Mad Genius hires Hitchcock

Meredith Hitchcock has joined advertising/creative production firm Mad Genius as Interactive Media Strategist. Originally from Houston, Hitchcock graduated with honors from the University of Houston with a B.S in Industrial and Organizational Psychology. Hitchcock spent many years in the information technology industry working for and with Fortune 100 to Fortune 500 companies in operations, sales, marketing, and business development before ...

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Mad Genius make changes

Advertising/creative production firm Mad Genius of Ridgeland recently promoted Dana Marsalis to Account Executive position. Marsalis joined Mad Genius in March 2014 and was instrumental in account coordination in her first year with the agency. She has experience with several industry leading clients locally, statewide and nationally. With her new role she will continue to spearhead client relations and serve ...

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Google chooses Mad Genius as example of Internet use

RIDGELAND — Google recently selected the full-service advertising firm Mad Genius to serve as Mississippi’s example of a business successfully utilizing the Internet to find and connect with customers. “We’re gaining new clients and entering new arenas. Doors are opening up for us. That’s always a great thing,” said Ryan Farmer, interactive creative director at Mad Genius. “We’ve all had ...

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