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Tag Archives: marketing strategy

MATTHEW McLAUGHLIN: We are all content generators 

There is nothing new or novel about generating unique content as a complement to an organization’s overall marketing strategy.  In fact, as early as 1732, Benjamin Franklin began publishing Poor Richard’s Almanac as a means to promote his printing business.  In 1895, John Deere launched The Furrow, an agricultural magazine that is still published today. The 1900s brought an uptick ...

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Becoming referable is a matter of earning, not asking

A good friend gave me a book about building your business through referrals. The author believes, “The best marketing strategy is to be referable.”  He is correct. He writes, “Referability means that your very best clients and customers are continually cloning themselves — continually introducing you to those like themselves or better than themselves.” Well, kind of — but not ...

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