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Tag Archives: marketing

TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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The Focus Group announces headquarters relocation, launches media company

The Focus Group full-service strategic marketing, advertising and PR firm is celebrating 10 years in business with a move to downtown Biloxi, a new organization structure, new services and the launch of a separate media-buying company, Intrinsic Media. “In 10 years, our industry has shifted and changed dramatically, and we are evolving to remain ahead for our clients,” says Allison ...

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PHIL HARDWICK — What do the television shows Property Brothers, Flip or Flop, Masters of Flip and Fixer Upper have in common?

Answer: They are the most watched home decorator shows of all time? Watch any of those shows, or any similar shows on television, and you’re likely to hear the term “design” used quite a bit. Design, which is the process of creating something based on a plan, is becoming an in-thing.  It’s about time.  What was once available to only ...

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TODD SMITH — IHOP cooks up ‘Bancake List’ campaign

IHOP – the brand that did the flapjack flip-flop last year – is at it again, and has cooked up another tongue in batter campaign. We all remember how the famous pancake house enraged the public with its temporary rebrand as IHOb in a move to promote its burgers last year. Now the restaurant chain is turning up the griddle ...

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TODD SMITH — Writing mistakes, words & phrases to avoid for clearer communications

Bad writing can sink your brand and wreck your reputation! Professional writing coaches from across the country recently shared the biggest mistakes they encounter, and tips on how to avoid them with Fast Company. Writing inappropriately for the audience is a frequent pitfall, Wilma Davidson, author of the book “Business Writing: What Works, What Won’t,” said. Scolding readers or failing ...

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TODD SMITH — Brands come to rescue of Texas towns devastated by Hurricane Harvey

Hurricane Harvey wrought crippling destruction across Texas, killing dozens and injuring many more, inundating Houston and leaving a trail of devastation and thousands without food and shelter. While many brands are using social media to encourage people to donate to the American Red Cross, some brands are taking that a step further, driving supplies to Texas, finding ways to provide ...

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TODD SMITH — Brands belted out music during Grammys

Along with Beyonce, Adele, Bruno Mars and other artists, brands also took the stage at the 59th Annual Grammy Awards ceremony last week, updating classic songs, dipping into their own roots or using the occasion to assert current-day corporate citizenship principles. Set against a jazzy soundtrack and Alicia Keys singing “A Change is Gonna Come,” Nike‘s spoken word “Equality” ad was one ...

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