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Tag Archives: marketing

TODD SMITH — Americans feel misunderstood by the media

Tensions inside American newsrooms have emerged amid the recent protests over the killing of George Floyd while in police custody, including clashes between reporters and editors and concerns about newsroom diversity. While a recent study shows Blacks give high marks to the news media’s coverage of the protests, a national survey conducted before the protests found deep divides between racial and ethnic groups in feelings ...

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TODD SMITH — Associated Press to capitalize ‘Black,’ Merriam-Webster redefines ‘racism’

The Associated Press is changing its style to capitalize Black when referring to it in a racial, ethnic or cultural way — a move newsrooms across the United States have made in recent weeks. And Merriam-Webster is revising its definition of racism after a Missouri woman’s emails claimed it fell short of including the systemic oppression of certain groups of ...

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TODD SMITH — McDonald’s ad honors victims of police brutality

A new, silent 60-second ad from McDonald’s honors Trayvon Martin, Michael Brown, Alton Sterling, Botham Jean, Atatiana Jefferson, Ahmaud Arbery and George Floyd, saying “they were all one of us.” “We see them in our customers,” text on the screen reads. “We see them in our crew members. We see them in our franchisees.” As protesters take to the streets ...

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TODD SMITH — Influencer marketing is a great communications tool in today’s world

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine.   However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is phony and influencer fraud is costing companies more than ...

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SMP names Pinnacle Award winners

Sales & Marketing Professionals-Pine Belt (SMP) announced the winners of the 2020 Pinnacle Awards in a multi-stage celebration of marketing accomplishments all over the city. The Pinnacle Awards recognize, promote and honor excellence, professionalism and outstanding achievement in Sales and Marketing in The Pine Belt. “SMP’s Pinnacle Awards represent an opportunity to recognize successful public relations colleagues for their efforts ...

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TODD SMITH — Virtually all Americans impacted by Coronavirus

As the number of confirmed COVID-19 cases continues to rise and schools, workplaces and public gathering spaces across the United States remain closed, a new Pew Research Center survey finds that the coronavirus outbreak is having profound impacts on the personal lives of Americans in a variety of ways. Nearly nine-in-ten U.S. adults say their life has changed at least a little as a ...

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TODD SMITH — Consumers have confidence brands can lead in Coronavirus response

Edelman’s trust barometer has previously identified a shift in consumer sentiment where more people are valuing the actions of brands over institutions like the media and government. That trend has jumped to center stage in a more significant way as countries around the world scramble to respond to a coronavirus pandemic that has resulted in a climbing human toll and upturned industries. ...

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TODD SMITH — Local news surges as a hungry public seeks the latest on the Coronavirus

Local news is seeing an increase in audience as people seek the latest information on the Coronavirus crisis. In a new report, Nielsen says that news viewing in the top 25 markets was up 6.9% for the week of March 9, compared to the week of Feb. 3. Different age groups showed different levels of increase. People 25 to 54, the ...

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Blue Delta shifting from jeans production to masks

By DENNIS SEID / Daily Journal TUPELO • Blue Delta Jean Co. is shifting its focus from making $500 jeans to making much-needed protective masks. “We’re going to be working 12-hour days, six days a week,” said CEO Josh West. “We’re looking at 400 to 500 masks per person per day, so that’s 30,000-50,000 masks per week.” The company is shifting ...

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TODD SMITH — How to keep the public informed during the Coronavirus crisis

The coronavirus (COVID-19) pandemic has forced the world into a new normal! This crisis – like all major crises that grip society – greatly impacts business, industries, organizations and communities of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy, according to the Public Relations Society of ...

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