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Tag Archives: marketing

TODD SMITH — Local news surges as a hungry public seeks the latest on the Coronavirus

Local news is seeing an increase in audience as people seek the latest information on the Coronavirus crisis. In a new report, Nielsen says that news viewing in the top 25 markets was up 6.9% for the week of March 9, compared to the week of Feb. 3. Different age groups showed different levels of increase. People 25 to 54, the ...

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Blue Delta shifting from jeans production to masks

By DENNIS SEID / Daily Journal TUPELO • Blue Delta Jean Co. is shifting its focus from making $500 jeans to making much-needed protective masks. “We’re going to be working 12-hour days, six days a week,” said CEO Josh West. “We’re looking at 400 to 500 masks per person per day, so that’s 30,000-50,000 masks per week.” The company is shifting ...

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TODD SMITH — How to keep the public informed during the Coronavirus crisis

The coronavirus (COVID-19) pandemic has forced the world into a new normal! This crisis – like all major crises that grip society – greatly impacts business, industries, organizations and communities of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy, according to the Public Relations Society of ...

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PHIL HARDWICK — Image is everything, even in Mississippi

When I taught a college Communication course a couple of years ago I would begin the first class of the semester with having students interview each other and then introduce the person they interviewed to the rest of the class. Then, without giving them any information about myself except what they could see in front of them I would give ...

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PHIL HARDWICK — Customers are judging every aspect of every transaction

Once upon a time, I did some research about customer transactions for a company that had an office where customers could come in, sign up for new accounts, make payments on existing accounts and otherwise transact business. My task was to learn more about why customers were coming to the facility to transact business when they could just as easily, ...

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TODD SMITH — Jif or Gif, how do you pronounce it?

Call it the great Jif jaffe – or Gif gaffe! Go ahead, pronounce “GIF.”  OK, now pronounce “Jif.” If you used a “soft G” like in “jelly” to pronounce the popular peanut butter brand, you got it right. And if you went with a hard “G” like in “graphic” for those frequently shared looping videos, you got that right, too.   ...

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Pine Belt PRAM recognizes best in PR

The region’s best public relations professionals were recently honored for their achievements by the Pine Belt Chapter of the Public Relations Association of Mississippi (PRAM). The awards, bestowed annually at Pine Belt PRAM’s Chapter Awards Banquet, recognize outstanding work in the field of public relations and celebrate select individuals for their contributions to the profession. “Public relations practitioners work tirelessly ...

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TODD SMITH — Twitter to begin labeling misinformation

Twitter is experimenting with adding brightly colored labels directly beneath lies and misinformation posted by politicians and other public figures, according to a leaked demo of new features shared with NBC News. Twitter confirmed that the leaked demo, which was accessible on a publicly available site, is one possible iteration of a new policy to target misinformation. The social media ...

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TODD SMITH — ABC ‘World News Tonight’ gains in popularity

David Muir, anchor of ABC “World News Tonight” is delivering the news to a broader audience. The nightly news program has become one of the most-watched network programs, according to Variety. Since joining the newscast as anchor in 2014, the network has gained audience share. Muir recently spoke to the publication to discuss what today’s audience is seeking from the ...

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The Focus Group announces headquarters relocation, launches media company

The Focus Group full-service strategic marketing, advertising and PR firm is celebrating 10 years in business with a move to downtown Biloxi, a new organization structure, new services and the launch of a separate media-buying company, Intrinsic Media. “In 10 years, our industry has shifted and changed dramatically, and we are evolving to remain ahead for our clients,” says Allison ...

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