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Tag Archives: marketing

GodwinGroup the ‘go-to’ firm for 75 years

In the advertising and marketing business, reaching the 75-year mark is akin to surviving the Ice Age wearing shorts, flip-flops and a tank top. You can do it, but you won’t like your odds going in. Market collapses, creative burnout, scandals, partner disputes and the death of the founder are but a few of the reasons. So how has Jackson’s ...

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Expert: Social media isn’t a free way to advertise

The biggest recent development in social media is the conversion of all pages to what Facebook calls the Timeline. Previously individual and business profiles were similar. But on March 30, Facebook began instituting the Timeline format for individual users and a separate pages function for businesses. Frank Owen, social media director, Mad Genius, Ridgeland, said “pages”’ for businesses is a ...

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GodwinGroup at 75 has longer reach, wider range of services

When Louisville Slugger lost its swing, the venerable baseball bat maker called on Jackson’s GodwinGroup to help get it back. That was 1997, a year the Kentucky baseball bat maker decided it must do something to turnaround its diminishing market share. The call went to Godwin, an established Mississippi marketing and advertising company beginning to emerge as a regional operation. ...

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The future of advertising and the changing of the times

If you want to know if the economy is really improving two years out from the official end of the most recent recession, checking in on advertising revenues might give some insight. But answers as to whether advertising is on an upswing might not have easy answers at a time when more businesses are relying on the Internet and social ...

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Coast supervisors vote to create regional marketing group

MISSISSIPPI GULF COAST — Harrison County supervisors have voted to create a regional marketing group to promote tourism on the Mississippi Gulf Coast. Yesterday’s 4-1 vote follows months of discussion and meetings about the issue. The Legislature will have the ultimate authority to create the new organization. Supervisor Marlin Ladner was the lone vote against, saying he could not approve ...

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Tenax changes name to better reflect scope of capabilities

RIDGELAND — Tenax Air Logistics has a new name — Tenax Aerospace. Tenax Aerospace is an aerospace equipment and logistics company focused on providing quick-reaction integrated aviation, terrestrial and aircraft and spares leasing solutions to government agencies and commercial customers worldwide. “Tenax Aerospace is the name that most accurately describes and illustrates the comprehensive nature and expanded capabilities of our ...

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City hires firm to market former Dillard's Building

JACKSON — The Overby Company has been selected by the City of Jackson to assist with the comprehensive marketing and development of the former Dillard’s Building.The Overby Company will list the price of the site based on its marketability, similar sales in the area and statutory requirements, recommend a projected timeline for the sale and develop a marketing plan for ...

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Pharmaceutical company settles civil allegations for $2.8M

MADISON — A Mississippi-based pharmaceutical company has agreed to pay $2.8 million to resolve civil allegations that the manufacturer falsely marketed skin products to receive government funding. U.S. Attorney John M. Bales said yesterday Cypress Pharmaceutical Inc., a subsidiary and CEO Max Draughn will pay $1.6 million to the military’s TRICARE program and $1.2 million to state Medicaid programs. The ...

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Jackson Convention Complex, Trustmark extend marketing partnership

JACKSON — SMG, managers of the Jackson Convention Complex, reports the Jackson Convention Complex and Trustmark National Bank have renewed their commercial rights marketing partnership, extending Trustmark’s designation as the exclusive bank of the Jackson Convention Complex for an additional three years. SMG general manager Kelvin Moore said, “Trustmark was one of the original marketing partners for the Complex. Their ...

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Senate weighing bill to disallow state agencies from advertising

JACKSON — A bill pending in the Mississippi Senate seeks to pull the plug on all state agencies’ ability to advertise. State Sen. Merle Flowers, a Republican from Southaven, tells WLBT-TV millions and millions of dollars are going advertising programs all over the state. The bill would prevent state agencies from using radio and television advertising to promote agency programs. ...

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