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Tag Archives: marketing

JEFFREY GITOMER — The relationship edge … Are you on it, in it, or over it?

Beginning a relationship is easy. Exploration is predominantly on the surface. Nothing too deep. Nothing too wide. Nothing too revealing. In the beginning, all is well. Friendships blossom. Feelings emerge. And life is good. It’s like fast dancing at a bar. You kind of get to know the other person without touching them. Watch them move, see their rhythm, exchange ...

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TODD SMITH — Pitch perfect: Five tips for reaching today’s modern media

Today’s world communicates at warp speed, and so do the journalists – creating the first draft of history 24/7. To reach the time-starved media, you must make your pitches sing, and stand out! Research is critical in creating the best content, perfecting a pitch, customizing the best media list and tailoring your outreach. For media success, you must strategically plan ...

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JOSH MABUS — Perception vs. Reality vs. Opinion

I’ve never gone along with the maxim: “Perception is reality.” The fact that reality is reality keeps me going every day. If I have to start accounting for versions of the truth, I’ll likely hang up my tool belt and quietly retire to a cabin in the woods. Opinion, though — opinion is a strong force. It can’t affect reality, ...

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