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Tag Archives: marketing

JOSH MABUS — Perception vs. Reality vs. Opinion

I’ve never gone along with the maxim: “Perception is reality.” The fact that reality is reality keeps me going every day. If I have to start accounting for versions of the truth, I’ll likely hang up my tool belt and quietly retire to a cabin in the woods. Opinion, though — opinion is a strong force. It can’t affect reality, ...

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SUMESH ARORA — Entrepreneurship: is the glass half-full or half-empty?

The standard ‘glass half-full or half-empty’ saying is commonly used to emphasize the difference between positive and negative thinking, or optimism and pessimism, respectively.  Positive thinking is generally associated with the glass being half-full, and negative thinking with it being half-empty.  The expression has even come to define personality types which are often referred to as ‘glass half-full’ or ‘glass ...

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TODD SMITH — What makes news trustworthy?

A new comprehensive study shows that – surprise, surprise – trust and reliability in news is driven by specific factors that publishers can put into action and consumers can embrace. The news study from The Media Insight Project, a collaboration of the American Press Institute and the Associated Press‑NORC Center for Public Affairs Research, helps establish that trust is an ...

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TODD SMITH — Use Twitter analytics to engage your audience

Seeking better ways to improve your brand through Twitter marketing? One of the best social media strategies is to use diagnostics like Twitter Analytics as a roadmap to success. Here are four ways to shift your brand into high-gear from Social Media Examiner: 1. Tailor Your Content to Audience Interests Tweeting content that appeals to your audience’s interests can draw ...

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JEFFREY GITOMER — Lost on the road to success? Ask Jim Rohn for directions

Sales sick? Take two Jim Rohn (lessons) and call me in the morning. One of my most respected life influencers was Jim Rohn. Considered by many (me included) to have been America’s foremost business philosopher, he impacted millions of people with his words of wisdom. Here’s a testimonial from someone he influenced, “Jim Rohn, my first personal development teacher, always ...

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